🎙️ Get to Know Hurray’s Girl Beer

🎙️ Get to Know Hurray’s Girl Beer

Meet Brewbound Pitch Slam winner Hurray’s Girl Beer; FIFCO Rrvamps Seagram’s Escapes; news from Molson Coors, Fair State & Night Shift; Owl’s Brew collabs with Chelsea Handler.

Molson Coors Strikes Strategic Deal with Fever-Tree, Takes 8.5% Stake

Molson Coors Strikes Strategic Deal with Fever-Tree, Takes 8.5% Stake

Molson Coors Beverage Company is getting in on the mixer set with a new strategic partnership with Fever-Tree, taking an 8.5% minority stake in the business and granting the alcohol giant exclusive U.S. commercialization rights to the premium brand beginning February 1.

January 2025 Beverage Category Review – 3Tier Beverages via NIQ

January 2025 Beverage Category Review – 3Tier Beverages via NIQ

For the 2024 calendar year, dollar trends have stabilized somewhat for wine (-2.8%) and beer (-0.7%). Spirits experienced a significant slowing of growth in 2024 in off-premise channels, with essentially flat dollar growth (+0.2%). Read the full report.