SipMargs Lands $3M, Influencer Alix Earle For Revamp

SipMargs Lands $3M, Influencer Alix Earle For Revamp

SipMARGS, a ready-to-drink (RTD) sparkling margarita brand has revamped its liquid and landed $3 million from new investors, including powerhouse social media influencer Alix Earle.

Trump Threatens to Double Tariffs on Canadian Aluminum, Steel

Trump Threatens to Double Tariffs on Canadian Aluminum, Steel

President Donald Trump is now threatening to double tariffs on aluminum and steel imports from Canada, increasing them from 25% to 50%, according to his social media posts. The move is in retaliation for a 25% surcharge placed by Ontario on electricity to the U.S.

Introducing Nombase, Powered by BevNET: Your Go-To Resource for CPG Partners, AI-Powered Search, and Industry Connections

Introducing Nombase, Powered by BevNET: Your Go-To Resource for CPG Partners, AI-Powered Search, and Industry Connections

Introducing Nombase, powered by BevNET, a new platform built to support professionals across the food, beverage, beer, spirits, health, and beauty industries. Whether you’re looking for trusted industry partners, AI-powered insights, timely discussions, or the latest company news and job opportunities—Nombase brings it all together in one place.

Barrel One and Kraft Heinz Partner on Crystal Light Vodka Refreshers

Barrel One and Kraft Heinz Partner on Crystal Light Vodka Refreshers

Crystal Light Vodka Refreshers are rolling out to 10 states this month. A collaboration between Kraft Heinz and Harpoon maker Barrel One Collective, the 3.8% ABV vodka-based seltzer has 77 calories per 12 oz. serving, making it “the lowest-calorie ready-to-drink [RTD] cocktail on the market,” according to a press release.

Insider’s Week in Beer: 🔮 Crystal Light Gets Boozy

Insider’s Week in Beer: 🔮 Crystal Light Gets Boozy

Ya gotta love when the CPG industry listens to the demands of the people, and finally cuts out the middleman to make all of our lives that much easier and more fulfilling. Yes, Zoe’s darty crowd will no longer have to mix their CRYSTAL LIGHT and vodka themselves, as the KRAFT HEINZ people have indeed read all of your letters (Zoe, please tell Donny to cool it on the postcards), and finally giving us 3.8% ABV Crystal Light Vodka Refreshers!

National Black Brewers Association Names 3 Board Leaders

National Black Brewers Association Names 3 Board Leaders

The National Black Brewers Association (NB2A) has named two additional board members, in addition to board president Jon Renthrope. Funkytown Brewery co-founder and CEO Rich Bloomfield and Vine Street Brewing co-owner and business development manager Annie McGinnis were named to the board as treasurer and secretary, respectively.

😱 A shaky Start to US Beer Shipments

😱 A shaky Start to US Beer Shipments

📉 January 2025 Shipments -8.7% YoY; 🫧 Jiant Wants to be Hard Tea’s Olipop; 🌑 Blue Moon Denver Brewpub to Close; 🍹 A Round With Austin Cocktails Founders; 📰 WellBeing Deal; Saugatuck Closures;🥉 Circana: 3 of 10 Segments Post Growth; 🚫 ‘You Can’t Fucking Make Beer Legally in DE’; 🖐️ Constellation’s Rule of Five Hard Punch

January 2025 Shipments -8.7% YoY; Total Beer Supply -5.5%

January 2025 Shipments -8.7% YoY; Total Beer Supply -5.5%

Domestic beer shipments are off to a rough start in 2025. U.S. beer shipments declined -8.7% year-over-year (YoY) in January 2025, as brewers shipped 10.55 million barrels, according to estimates of domestic tax paid shipments from the Alcohol and Tobacco Tax and Trade Bureau (TTB), shared by the Beer Institute (BI). The decline amounted to more than 1 million fewer barrels being shipped YoY.

Jiant Wants to be Hard Tea’s Olipop

Jiant Wants to be Hard Tea’s Olipop

The hard tea segment operates similarly to soda, with one or two leading national players, and a handful of regional winners. With that analogy, and Boston Beer Company’s Twisted Tea equating to a Coke or Pepsi, California-based hard tea maker Jiant believes it can be hard tea’s Olipop – a flavor-forward, ingredient-focused functional brand that connects with new and lapsed consumers.