In Wednesday’s Brewbound Newsletter: 🍀 St. Patrick’s Day Off-Premise Dollars -3.9% YoY; 💰 Oregon Proposes 8% Sales Tax for Beer & Wine; 🏟️ Allagash Joins the Mets and Tilray’s Stock Issues; 🌎 The No. 1 Centennial Hop Buyer; 🍊 Sierra Nevada Revamps Big Little Thing IPA.

Oregon bev-alc consumers may have to open their wallets and pay sales tax for the first time, should proposed amendments to House Bill 3197 pass. Amendments proposed by Rep. Tawna Sanchez were made public Tuesday, and would add an up to 8% retail sales tax on purchases of “malt beverages, cider and wine” in the state.

2025’s drinking occasions just can’t hold a candle to 2024, it seems. In the lead up to St. Patrick’s Day (week ending March 16), off-premise bev-alc sales recorded a -3.9% decline year-over-year (YoY), market research firm Circana reported in its newest batch of weekly data. Holiday shopping delivered a +5% increase week-over-week (WoW).

March Madness did indeed extend March Sadness (readers of Brewbound’s weekend newsletter will get the reference). Draft volume during the opening weekend of the NCAA men’s and women’s basketball tournaments declined -5.8% compared to the same weekend in 2024, according to on-premise data firm BeerBoard, which reviewed nationwide sales during the March 20-23, 2025, weekend and compared to March 21-24, 2024.

Beer has gained bev-alc dollar share at bars, restaurants and venues, taking from wine and spirits, according to the latest report from CGA, NIQ’s on-premise data arm. For the 52-week period ending January 25, beer accounted for 40.1% of all dollars spent in the on-premise channel, a +0.3 percentage point increase year-over-year (YoY). Ready-to-drink (RTD) canned cocktails increased dollar share +0.4 percentage points, to 1.2% of total bev-alc dollars.

A year and a half after its sale to Tilray Brands, energy seltzer brand HiBall is returning to retail with a launch in Whole Foods Market stores this spring.

TailGate Brewery founder and owner Wesley Keegan does not advise that other brewers mimic his Nashville-based brewery’s portfolio strategy, simply because it doesn’t make much sense. Throughout TailGate’s decade in operation, its flagship offerings have been a peanut butter milk stout and an orange wheat beer, neither of which were created with the goal of becoming the brewery’s lead style.

After more than a decade of investing in emerging spirits and adult non-alc brands, Diageo confirmed earlier this month that its venture arm Distill Ventures will cease bringing new brands into its portfolio. What does the wind-down signal for the spirits group and does it say something about the larger spirits industry?

Let’s of course start with a happy March Madness 🏀 to you all, with lo and behold – some nice support for the beer biz so far! B-DUBS is of course out in full force (even though the weird big buffalo at the bar ads still don’t do it for me), and COORS LIGHT, MODELO, CORONA, MICH ULTRA and STELLA have been spending as well already. 👏

Youth soccer games aren’t just a way to get the family outside and to mingle with neighbors – they are also a great place to meet a future business partner. At least, that was the case for Luis Espinoza and Craig Panzer, the founders of Roundhead Brewing, Massachusetts’ first Latino-owned brewery, located in Boston’s Hyde Park neighborhood.

Brewers Association-defined craft beer recorded a -4% decline in packaged volume in 2024, BA staff economist Matt Gacioch reported this week in the trade group’s annual packaging report.

Constellation Brands chief customer officer Bill Renspie is no longer with the company, Beer Marketer’s Insights reported Wednesday, citing a note to distributors from beer division president Jim Sabia.

Allagash Brewing will celebrate its 30th anniversary this summer, and founder Rob Tod knows where he’ll be and what he’ll be drinking on the brewery’s birthday, July 1 – an Allagash White at the Great Lost Bear, the taphouse that served the first pint of White in Portland, Maine.

St. Patrick’s Day weekend wasn’t necessarily lucky for purveyors of draft beer, according to on-premise data firm BeerBoard, which published its annual recap of bev-alc performance at bars and restaurants during the holiday.