Brewbound is pleased to announce that Harpoon Brewery will once again host the official Brewbound Session welcome reception on Wednesday May 28, the evening before Brewbound puts on its bi-annual business conference at the Revere Hotel in downtown Boston.
Drawing on 15 years of experience in web-based marketing as well as digital brand and social media strategy, including executive roles with The Boston Beer Company and Hill Holliday, Andrew Teman, the co-founder of Heart, a Boston-based creative agency, will offer a simple marketing framework designed to help brewers of scaling size prioritize their communications channels, build their brands and maximize their growth potential.
Massachusetts-based Jack’s Abby brewery will expand sales to Connecticut and has signed agreements with G&G Beverage Distributors, Inc. for coverage in the Fairfield and New Haven counties, as well as L. Knife & Son’s Craft Beer Guild Distributing of Connecticut for distribution throughout the Hartford, Litchfield, Middlesex, Tolland, Windham and New London counties.
Back in February, Reyes Holdings acquired the distribution rights to Coca-Cola in Chicago. As Brewbound reported at the time, the acquisition marked Reyes’ “first major foray into beverage distribution outside of the beer category.” It made sense: who would turn down the rights to distribute one of the world’s most recognizable brands?
As the weather begins to heat up this summer, so will beer sales, said the Beer Institute, a trade association representing both large and small brewers. According to the organization, which cites data from Nielsen, a consumer trends agency, more than 38 million American households will spend upwards of a collective $11 billion on beer… Read more »
Featuring a line-up of successful craft beverage entrepreneurs, veteran wholesalers and expert retailers, the Brewbound Session will address the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands.
Tamarron Consulting, known for its annual Malt Beverage Supplier Performance Survey, which polls hundreds of U.S. beer distributors and asks them to rate performance and share perceptions of the leading domestic and import brands, recently made its first foray into craft beer with its inaugural Craft Brewer Performance Survey.
Not to make light of the king of Israel’s plight, but if the relationship between today’s craft brewers and big beer is at all, as many suggest, comparable to the biblical bout between David and Goliath, one must also add a second Goliath to the analogy. It’s David and Goliath and Government. Take, for instance,… Read more »
This afternoon, six legislators from the state of South Carolina will hold a conference committee to parse the language of and determine the fate of what has become colloquially known as the ‘Stone Bill.’ The bill — more formerly known in the Senate as S. 1230; H. 3512 in the House — would change the… Read more »
Two Roads Brewing today announced it will increase production capacity to 176,000 barrels as part of a $2.4 million expansion project. In addition to investing in new capacity, the Stratford, Conn.-based brewery will also add filtration, cooling and storage equipment, which, the company said is “necessary to keep up with demand.”
In a competitive environment, advanced retail planning is essential to scaling production, growing sales and getting the attention of key decision makers at large regional and national chains. Tom Fox, a nationally recognized leader in category management and partner at CM Profit Group, will present key strategies for earning chain authorizations at the May 29 Brewbound Session in Boston.
File this marketing stunt under the genius column. In an effort to promote the release of its new summertime seasonal beer, Swill, the folks over at Bend, Ore.-based 10 Barrel Brewing filled a vending machine with the beer, rigged it up to dispense free product and hit the road for a tour of the Pacific… Read more »
After successfully launching its products with Wirtz Beverage Group in Illinois last year, Oregon’s Deschutes Brewery today announced that beginning July 1, its beers will be available throughout Wisconsin, per an agreement with the distributor’s outfit in the Badger State.
Sales of Maine-made craft beer could soon rival those of Vacationland’s most celebrated crustacean and iconic product — the lobstah. According to a new economic study released by the Maine Brewers Guild, craft beer production in Maine is projected to grow by 200 percent in the next four years.
