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Dec 4, 2014
San Diego, CA
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Boulevard Brewing Founder to Speak at Dec. 4 Brewbound Session

Brewbound is pleased to announce its first speaker for the upcoming Winter Brewbound Session, being held in San Diego on Thursday Dec. 4: Boulevard Brewing founder, John McDonald.

As merger and acquisition activity continues to heat up in the craft sector, an increasing number of brewery founders are assessing their succession plans and liquidity options. That’s why Brewbound is so excited to have McDonald join our full-day business conference and share his personal entrepreneurial expertise, having recently sold Boulevard to Belgium-based Duvel Moortgat last October.

In a moderated discussion with Brewbound editor Chris Furnari, McDonald will reflect on last year’s blockbuster acquisition and the characteristics that made the deal work. McDonald will reflect on how the talks with Duvel developed, the challenges he faced while negotiating the sale of his company and the considerations that were made when speaking with a raft of interested buyers.

As part of the conversation, McDonald will also explain the integration process with Duvel and how it has benefited both companies from operational and execution standpoints. During the talk McDonald will also discuss the various types of liquidity options available to craft brewers, and the pros and cons of each route.

Attendees will also have multiple opportunities to engage McDonald, and other featured presenters, both during the moderated portions of the program and also during structured networking and sampling breaks.

The Brewbound Session, which will be held at the Paradise Point Resort & Spa, is a full-day conference for beer industry professionals. The event focuses on the strategic marketing, brand building and business development issues that most directly impact craft brewers. A variety of distribution, retail, investment and branding discussions are offered.

To sign up for the 2014 Brewbound Session in San Diego, click here. Sponsorship and exhibiting opportunities are available. To learn more or for questions regarding registration, please contact Mike Vassallo at or by phone at 617-231-8827 to learn more.

Save $100 by registering today!

About John McDonald:

John McDonald is the founder and president of Boulevard Brewing Company. For the last 25 years, through hard work, determination and a passion to make only the best beers, John has watched his Kansas City-based brewery grow to be among the largest craft breweries in the country, selling more than 184,000 barrels of beer in 27 states plus the District of Columbia. In 2014, Boulevard joined the Duvel Moortgat family of breweries, joining Brewery Ommegang as two US-based operations for the world-renowned company. John remains an owner of Boulevard and now sits on the Duvel Moortgat USA board.

In addition to Boulevard, John was a co-founder of Ripple Glass in 2009, the lone glass recycling operation in Kansas City. With the support of community sponsors and personal investments, he and his colleagues have successfully created a way for less waste, more energy-efficient solutions and a greener community.

About the Brewbound Session:

The Brewbound Craft Beer Session is a business conference addressing the topics that most directly impact the decisions craft brewers are faced with as they look to grow their brands. The event focuses on the business side of craft, offering brewers a unique opportunity to learn from and network with industry experts.


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