Three of the largest U.S. beer companies dropped a slate of new advertisements this week in an effort to capture the attention of soccer fans tuning into the 2018 World Cup. Anheuser-Busch InBev, the world’s largest brewer, rolled out three new medieval-themed commercials for Bud Light, one of which was created for the World Cup and produced in both English and Spanish.
Craft Brew Alliance (CBA) has taken a small step forward in expanding its nearly 3-year-long partnership with Massachusetts-based Cisco Brewers, today announcing plans to rebrand the Redhook pub in Portsmouth, New Hampshire, as an “island-inspired” destination. In a press release, CBA called the decision to convert the Redhook pub “an easy one,” pointing to the fact that the Nantucket-headquartered brewery’s flagship offerings, Whale’s Tale Pale Ale and Grey Lady, have been brewed and packaged at the Portsmouth facility since late 2015.
Beer companies haven’t effectively marketed to women, and they’re leaving a lot of opportunity for increased sales on the table, according to Bridget Brennan, CEO of Chicago-based consulting group the Female Factor. “We can’t underestimate that there has been, from a beer industry standpoint, a 150-year head start in marketing the product to guys as a guy’s product,” she told industry stakeholders who attended the Beer Institute’s annual meeting in Milwaukee, Wisconsin, this week.
More than 100 brewers and state guild leaders traveled to Washington, D.C., last month to take part in the Brewers Association’s annual SAVOR craft beer and food pairing event in the shadow of the U.S. Capitol building. In addition to serving hundreds of beers alongside an assortment of cheeses, meats, and other fancy fare, industry attendees also spent time meeting with legislators to discuss a variety of issues impacting the beer industry.
North American sales of cannabis are expected to grow to $24 billion by 2021, Jessica Lukas, vice president of consumer insights at BDS Analytics, shared during the final day of the Beer Institute’s annual meeting in Milwaukee, Wisconsin. That figure, she added, doesn’t account for a potential end to the federal ban on marijuana in the United States.
The Beer Institute (BI) unveiled a pair of surveys during the first day of the trade group’s annual meeting in Milwaukee, Wisconsin, indicating public support for many industry issues as well as apathy from young drinkers. In his opening remarks, BI president and CEO Jim McGreevy shared the results of a poll on several hot button industry issues, including excise tax reform, President Donald Trump’s tariffs on aluminum and FDA menu labeling. Following McGreevy’s presentation, BI chief economist Michael Uhrich offered the results of a survey on the attitudes of 21- to 24-year-old consumers toward beer, wine and liquor.
Texas’ Deep Ellum Brewing was sold to Fireman Capital-backed Canarchy Craft Brewery Collective for an undisclosed sum, founder John Reardon confirmed to Brewbound. The transaction, which closed on Friday, June 8, will give Dallas-based Deep Ellum a much-needed capital infusion to finish a $3 million expansion and immediate access to increased brewing capacity at Colorado-headquartered Oskar Blues Brewing’s satellite production facility in Austin, Texas.
Less than a year after opening a $50 million U.S. production facility, Scottish craft beer makers BrewDog have embarked on a $10 million crowdfunding campaign to fund its U.S. expansion plans. BrewDog announced the campaign last week in a video in which founders James Watt and Martin Dickie drop stuffed cats from a helicopter on Wall Street in order to “openly mock the caricature of the Wall Street fat cat banker.”
In this week’s edition of Last Call: President Trump says he may support bill to end the federal marijuana ban; new brewery trademark lawsuits emerge; breweries close in Colorado and New Hampshire; and more.
At the urging of Constellation Brands, California’s Markstein Beverage Co. has sold the beer company’s distribution rights in northern San Diego County to Reyes Beverage Group for an undisclosed sum. In a memo to employees issued on Wednesday, Markstein Beverage president Travis Markstein announced that Constellation Brands had informed the San Marcos-based wholesaler in late April of plans to terminate their 23-year partnership.
Molson Coors today announced the acquisition of California-based Clearly Kombucha, marking the multinational brewing company’s first purchase of a non-alcoholic beverage brand. The deal was led by TAP Ventures, a division within Molson Coors’ enterprise growth unit that launched last year and is tasked with identifying investment opportunities outside of the traditional beer segment.
An electrical contractor was severely burned Tuesday afternoon while trying to repair equipment at Trillium Brewing Company’s production facility in Canton, Massachusetts. According to Canton Fire Department Chief Charles Doody, the independent contractor was exposed to “boiling liquid and suffered significant burn injuries on a large portion of his body” just before 5 p.m. on Tuesday. The man was flown by medical helicopter to Brigham and Women’s Hospital in Boston.
Denver-based Tivoli Brewing has announced plans to shutter its 6-year-old distribution business over the course of the next 60 days.
Heineken USA today announced that Maggie Timoney, who currently serves as the CEO and managing director of Heineken Ireland, will take over as CEO of the international beer maker’s U.S. division starting September 1. With the appointment, Timoney, a U.S. citizen who got her start in the beer business in 1993 as a sales supervisor for New York’s Sound Distributing Corporation, will become the first female CEO at a major U.S. beer company.
