Channeling his inner Justin Timberlake, Founders Brewing co-founder and CEO Mike Stevens told hundreds of industry professionals attending last week’s Meeting of the Malts gathering in Bethlehem, Pennsylvania that “America forgot how to make beer sexy.” Stevens — who successfully avoided a wardrobe malfunction while participating in a panel discussion about the state of the beer industry alongside Victory Brewing co-founder Bill Covaleski, D.G. Yuengling & Sons chief administrative officer Wendy Yuengling, Yards Brewing founder Tom Kehoe and Cigar City founder Joey Redner — wasn’t calling for a return to the days of provocative advertising, however.
Add Tallgrass Brewing to the list of small, regional beer companies struggling to stay afloat amid competition from more than 6,600 craft breweries. The Manhattan, Kansas-based brewery, the largest in the state, has suspended operations and laid off approximately 20 employees, founder Jeff Gill confirmed to Brewbound.
After spending 10 years as the marketing director for Oskar Blues Brewery, and more recently the Canarchy Craft Brewery Collective, media relations guru Chad Melis has struck out on his own. Melis, who was an integral part of the Oskar Blues and Canarchy organizations, acting as a national spokesman and overseeing a team 20 marketing employees, launched ‘Turn it Up Media’ in early August.
Stone Brewing co-founder Greg Koch will be the subject of an upcoming feature-length documentary titled “The Beer Jesus of America,” which chronicles the construction and opening of the company’s Berlin brewery. Stone spokeswoman Lizzie Younkin confirmed the project, but said the film was made independently of the beer company.
Midway through 2018, Lagunitas Brewing Company is the only top five U.S. craft beer brand gaining dollar share, according to CEO Maria Stipp. Speaking to Brewbound, Stipp shared the company’s results through the first half of 2018, noting that Lagunitas ranks fourth in dollar share (up 4 percent) and sixth in volume (up 5 percent) through July 14, according to data from market research firm Nielsen.
Following the signing of a law allowing Illinois breweries to immediately begin selling beer and cider from outside beer companies in their taprooms, several Chicago restaurant and craft beer bar owners expressed concern that new regulations create additional competition for their businesses. However, a couple of Chicago brewery owners told Brewbound that they don’t anticipate major changes in the way they run their taproom businesses.
In this week’s edition of Last Call: The Nevada Attorney General investigates MillerCoors; Stone seeks an injunction in its Keystone case; Almanac’s co-founder departs the company; and more news from the week.
A majority of the beer brewed in Texas isn’t classified as “craft,” as smaller in-state producers only account for about 2 percent of the roughly 20 million barrels produced in the Lone Star State. Speaking to a crowd of beer industry professionals during last week’s Brew Talks meetup in Austin, Texas, Bob Leggett, owner of Artisanal Imports and the Uncle Billy’s and Pedernales beer brands, highlighted the difference in market share between locally produced beer and more mainstream offerings.
On the same day that it announced a $4 billion investment into Canada’s Canopy Growth Corporation, Constellation Brands also laid off dozens of employees tasked with selling the company’s craft and specialty beers throughout the U.S. Constellation — whose craft portfolio includes Ballast Point in California, Funky Buddha in Florida and Four Corners Brewery in Texas as well as Mexican import brands Corona, Modelo and Pacifico — terminated around 60 of its 100 or so craft and specialty reps, a source familiar with the situation told Brewbound.
Constellation Brands is taking a second hit of Canopy Growth Corporation (TSX: WEED). Less than a year after spending $191 million to acquire a 9.9 percent stake in the Canadian cannabis company, the Corona and Modelo maker today announced it would invest approximately $4 billion to acquire 104.5 million shares of Canopy, raising its stake to about 38 percent.
Anheuser-Busch announced several personnel moves on Tuesday, including changes to its U.S. marketing and North American sales teams. In separate notes to the company’s wholesalers, chief marketing officer Marcel Marcondes and chief sales officer Brendan Whitworth discussed the changes, which are part of North American CEO Michel Doukeris’ commercial reorganization plan.
The owners of two Texas craft beer companies are encouraging the state’s wholesalers to work with them on modernizing alcoholic beverage laws that bar manufacturing breweries from selling beer to go. During a Brew Talks panel discussion, held last week in conjunction with the National Beer Wholesalers Association Next Generation conference in Austin, Texas, Hops & Grain founder Josh Hare, who also chairs the Texas Craft Brewers Guild, argued that the “marriage” between suppliers and wholesalers should work more like a partnership and less like “a parent-child relationship.”
Constellation Brands is continuing to invest behind an own-premise retail strategy for its Ballast Point brand, yesterday confirming plans to open another California brewpub in 2019. The new Ballast Point location – its eighth in California and the tenth in the U.S. — will be located in San Francisco’s Mission Bay neighborhood, where the NBA’s Golden State Warriors are building a new stadium.
Eight months after ceasing operations, the brewing equipment inside New York’s Olde Saratoga Brewing Co. is slated to be sold at an August 28 auction. Meanwhile, Olde Saratoga’s sister brewery, Ukiah, California-based Mendocino Brewing Co., which also closed its doors in January, has reportedly found a new owner.
