The Atlanta Hawks have been named Anheuser-Busch InBev’s “NBA Partner of the Year,” team executives tell Brewbound. The difference maker for the Hawks: an in-arena activation with rap superstar Big Boi, who was featured on limited edition 25 oz. Budweiser cans sold within the Atlanta market and at the team’s home arena, State Farm Arena.
A permanent reduction in the federal excise tax for alcohol producers and importers is a signature away. The U.S. House of Representatives and U.S. Senate have both signed off on the $900 billion economic relief package, which includes language from the Craft Beverage Modernization and Tax Reform Act (CBMTRA), as well as additional Paycheck Protection Program (PPP) funding for small businesses, among other measures.
The temporary federal excise tax cuts enjoyed by brewers and importers over the last three years are on the verge of being made permanent. Congress has included language from the Craft Beverage Modernization and Tax Reform Act (CBMTRA) in the $900 billion COVID-19 relief package that is expected to pass in the coming days.
Chicago’s Revolution Brewing has promoted Doug Veliky to chief strategy officer. In his new role, Veliky will be tasked with leading the finance and marketing divisions of the company, as well as helping set the overall strategic direction of the craft brewery.
Alcohol distributors are dubious regarding Bang Energy’s ability to rebound from its messy, still-unfurling divorce with PepsiCo, according to a survey by Goldman Sachs Equity Research.
Brooklyn Brewery co-founder Steve Hindy, one of the famed “Class of ’88” pioneers of the craft brewing movement, has announced his retirement, effective December 31.
The California Craft Brewers Association (CCBA) has filed a lawsuit against Gov. Gavin Newsom and the California Department of Public Health (CDPH) director Sandra Shewry alleging that the state has infringed upon the constitutional rights and denied the state’s beer manufacturers equal protection by requiring them to serve a meal to guests in order to operate their tasting rooms while not imposing the same restrictions upon the state’s winemakers.
Distributors expect the hard seltzer segment to end the year with 155% growth and come close to doubling in 2021 with much of the growth coming from leading brands, White Claw (Mark Anthony Brands) and Truly Hard Seltzer (Boston Beer Company), according to a report from Goldman Sachs Equity Research arm.
Industry watchdog group Alcohol Justice is urging California Attorney General Xavier Becerra to conduct an independent investigation of Anheuser-Busch InBev and Reyes Holdings for what it believes could be antitrust violations related to acquisitions each company has made in the state.
Consumers are continuing to trade up in their alcoholic beverage purchases, even as the COVID-19 pandemic-induced economic downturn continues, Brewers Association (BA) chief economist Bart Watson said during a webinar last week. “People still see beer as an affordable luxury, while beer has taken on a lot of price relative to wine and spirits,” he said.
Just two weeks after closing on the acquisition of Atlanta’s Sweetwater Brewing Company, Canadian cannabis company Aphria has reached an agreement to merge with Tilray, forming the world’s largest cannabis company valued at $3.8 billion.
Two of the largest beverage alcohol producers in the country are teaming up. Pabst Brewing Company and Jack Daniel’s maker Brown-Froman today announced a partnership in which Pabst will produce, sell and distribute Jack Daniel’s Country Cocktails, the whiskey brand’s line of flavored malt beverages.
Brewbound Live wraps up today. Registered attendees can access all live presentations, networking and on-demand content through the virtual venue.
Just in time for “Dry January,” Brooklyn Brewery will launch the next offering within its fast-growing non-alcoholic beer line Special Effects. The New York craft brewery today officially announced the addition of an IPA to the Special Effects portfolio to go along with Hoppy Amber.
