Three out of five adults (60%) in the U.S. drink alcoholic beverages, according to a July poll from the analytics and advisory company Gallup, Inc.

Leaders from the Brewers Association (BA), Beer Institute (BI), and National Beer Wholesalers Association (NBWA) submitted comments to Amy Greenberg, regulations and rulings division director of the Alcohol and Tobacco Tax and Trade Bureau (TTB), detailing each group’s purview of the market and specific requests that would benefit or mitigate harm against their respective members.

New Hampshire breweries gained direct-to-consumer intrastate shipping rights and several other new privileges when Gov. Christopher Sununu signed a bill of alcoholic beverage reforms into law earlier this month. “They built their businesses: Our job is to get out of the way and let them thrive and grow,” Sununu said

Ready-to-drinks (RTDs) are one of the fastest growing categories in beverage alcohol, but between confusion of how to define the segment, obfuscation of base alcohols, and murky ownership structures of certain brands, it can be difficult for consumers to know what they’re buying and who’s making it.

Hard seltzer’s popularity hasn’t waned with college-aged consumers, who ranked White Claw and Truly among their favorite brands in a study conducted from July 2-8 by the Generation Lab, a polling and research firm that specializes in tracking youth views and behaviors.

Tickets are available now for the event, which will feature a pair of beer business-focused conversations. The first — Crafting a New Legacy: Building the Traditional Beer Brands of the Future, While Supporting Your Core — will explore how three top craft breweries are accentuating their legacy traditional beer brands with new offerings.

Ayr Wellness Inc. has entered into a binding letter of intent to acquire 100% of Massachusetts-based Cultivana, the parent company of cannabis-infused beverage brand Levia, for $20 million, the two companies announced earlier this week. The transaction is for $10 million in cash and the rest in stock. An additional $40 million will be paid in shares based on performance in 2022 and 2023. The deal is expected to close at the end of this year.

The Brewbound team breaks down the new partnership between Boston Beer Company and PepsiCo to produce Hard MTN Dew in a conversation featuring guests 3Tier Beverages founder and CEO Donn Bichsel and Rabobank beverage analyst Bourcard Nesin.

Production has begun at City Brewing’s Irwindale, California-based facility, five months after the brewery’s acquisition from Pabst Brewing, the company announced today.

Canadian cannabis producer Tilray Inc. has acquired a majority stake in the debt and warrants of dispensary chain MedMen in a deal valued at $165.8 million, the company announced today.

The rise of ready-to-drink (RTD) canned cocktails isn’t going anywhere this fall, according to e-commerce beverage alcohol delivery platform Drizly in its BevAlc Insights’ “Top Predictions for Fall 2021 Sales” report.

Convenience store chain 7-Eleven is partnering with e-commerce alcohol delivery service Minibar to deliver beer and wine in Texas, Florida and Virginia.

Lagunitas’ major innovation play for 2022 is not a new IPA — or a beer at all — but a hard sparkling tea, leaders of the Heineken-owned craft brewery announced today. Disorderly TeaHouse will launch in January ahead of March off-premise resets, Lagunitas chief marketing officer Paige Guzman told Brewbound.

After announcing the hiring of Mike Parks as CEO last week, Rhinegeist Brewery co-founder Bryant Goulding discusses the decision to step back and hand the reins over to a beer industry outsider, the future of the Cincinnati craft brewery, his role moving forward and much more.