Hiyo, the non-alcoholic (NA) social tonic brand with investment from Constellation Brands, will hit nearly 2,000 Target stores across the country.

Bev-alc’s year-over-year (YoY) off-premise losses accelerated slightly in the week leading up to St. Patrick’s Day, despite a week-over-week (WoW) improvement, market research firm NIQ reported in its weekly check in.

Multi-state distribution platform/consolidator KEG 1 has inked a deal to acquire a “controlling equity” stake in Pine State Trading Co., the fourth-generation, family-owned New England distributor with operations in Maine and New Hampshire.

Ben Weiss, best known as the creator of Bai, is taking his disruptive bev-alc concept into a new space with the launch of hard soda brand Crooked Pop.

Diageo’s Casamigos, the O.G. celebrity tequila brand co-founded by George Clooney, is entering ready-to-serve cocktails with a new line of pre-mixed margaritas.

Perceived value is reality when it comes to beverage-alcohol sales in HMSHost’s more than 1,000 dining venues located in around 80 airports across the U.S., Tyler Pitman, SVP of concept development, brand partnerships and adult beverage shared earlier this month during Constellation Brands’ Gold Network Summit.

As Congress’s November deadline ticks closer for intoxicating hemp beverage makers, states are not waiting to pass their own regulations on if and where THC drinks can be sold.

Total beverage-alcohol dollar sales were roughly flat year-over-year (YoY) in the week leading up to St. Patrick’s Day, according to market research firm Circana’s latest weekly report.

Start your CBC week with the Brewbound team and industry peers at Love City Brewing! We are excited to host a networking happy hour from 5-7 p.m. on Sunday, April 19, at Love City’s Callowhill taproom, a short walk from the Pennsylvania Convention Center.

Southern Glazer’s Wine & Spirits’ ambitions for Anheuser-Busch InBev’s portfolio aren’t limited to New York. The wine and spirits juggernaut has struck another deal for a red network distributor, this time for the assets of Eagle Rock Distributing Co. in Colorado.

Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.

The multi-market deal between Reyes Beverage Group and Republic National Distributing Company (RNDC) is moving forward as the companies announced they’ve entered into purchase agreements for Reyes to acquire RNDC’s operations in 11 markets.

As we sit in the middle of the best 5-day stretch on the college sports calendar, I hope your attempt to redeem yourself from your men’s March Madness bracket with an intact women’s March Madness bracket yesterday totally paid off. Either way – I’m sure you’re enjoying some new beer ads to cheer you up! Well . . . kinda new.

Check out news items initially reported in the Brewbound Insider Newsletter March 18-20, including headlines from the Brewers Association, Ratio Beerworks, Athletic Brewing, Michelob Ultra and more.