Southern Grist Brewing and Hardee’s Release New Strawberry Biscuit Ale

Southern Grist Brewing and Hardee’s Release New Strawberry Biscuit Ale

Jared Welch, co-founder and production manager of Southern Grist Brewing Co., doesn’t like to back down from a “brewing challenge.” So when the Nashville brewery was approached by Franklin, Tennessee-headquartered Hardee’s to turn the fast food giant’s biscuits into beer, Welch was ready and willing.

With Diageo Onboard, RTD Coconut Water Cocktails On the Rise

With Diageo Onboard, RTD Coconut Water Cocktails On the Rise

The founders of Sunboy, a spiked sparkling coconut water, initially got together slanging fresh coconuts at events and parties in New York. The two hosted parties on the Brooklyn Bridge selling coconuts from a bicycle, eventually growing the enterprise to offer the experience at food and corporate events. But when the pandemic put those events and that hustle to a stop, Luke McKenna and Yair Tygiel were forced to come up with another product: a hard coconut water.

Twisted Tea is the 11th Best Selling Brand L13W; Launches College Football Campaign

Twisted Tea is the 11th Best Selling Brand L13W; Launches College Football Campaign

The college football season kicked off last weekend and will go into full throttle this Labor Day weekend. For those watching at home, Boston Beer Company’s Twisted Tea will be heavily featured this weekend and throughout the season. Boston Beer’s playbook for Twisted Tea includes a 360-degree marketing “Tea Drop” campaign, with new 15- and 30-second TV spots that will be featured across the major networks airing college football games.

Molson Coors Sales Chief Kevin Doyle to Retire, Brian Feiro to Replace Him

Molson Coors Sales Chief Kevin Doyle to Retire, Brian Feiro to Replace Him

Molson Coors U.S. president of sales and distributor operations Kevin Doyle will retire on December 31 after nearly 40 years with the company. Chief customer officer Brian Feiro will backfill Doyle’s position after training with him for the next several months, Molson Coors announced today.

Cannabis Beverage Leaders Feel New York Times Feature Paints Narrow Picture

Cannabis Beverage Leaders Feel New York Times Feature Paints Narrow Picture

Last week, many THC-infused cannabis beverage brand leaders received long awaited recognition in the mainstream press when the New York Times ran a feature covering the surging popularity of the emerging category in legal markets. But the piece, titled “Weed Drinks Are a Buzzy Alcohol Substitute. But Are They Safe?” didn’t sit right with many… Read more »

Brewbound Podcast: The Latest on the CO2 Issues

Brewbound Podcast: The Latest on the CO2 Issues

The supply of CO2 is tightening in the U.S. What’s it mean for craft brewers? Dorchester Brewing director of operations James Haugh and Earthly Labs CEO Amy George join the Brewbound Podcast to discuss the situation and alternatives available to brewers.