Brewbound Podcast: How to Craft a National Accounts Strategy

Brewbound Podcast: How to Craft a National Accounts Strategy

National accounts managers from Odell Brewing, Athletic Brewing, Dry Dock Brewing and JuneShine share how they’ve built their teams and grown sales through chains. This conversation took place in Denver during a live Brew Talks event prior to the Great American Beer Festival.

Brewbound Live 2022 Speakers Announced: Talea, Shojo & Funkytown on Creating a Strong Brand Identity

Brewbound Live 2022 Speakers Announced: Talea, Shojo & Funkytown on Creating a Strong Brand Identity

With more than 9,000 craft breweries in the U.S., consumers are inundated with choice on retail shelves or when bellying up to the bar. To stand out, solidifying a brand identity is becoming increasingly important to differentiate from the pack. Brewbound Live will bring together three up-and-coming breweries with crystallized identities for a conversation on brand building on November 29 and 30 at the Loews Santa Monica Beach Hotel.

Pernod Ricard Acquires George Strait’s Codigo 1530 Tequila

Pernod Ricard Acquires George Strait’s Codigo 1530 Tequila

Pernod Ricard is boosting its agave portfolio with another tequila. The global wine and spirits company announced on Monday that it had acquired a majority stake in Código 1530 Tequila, the ultra-premium tequila co-founded by country music singer George Strait.

Data Club: NielsenIQ & 3 Tier Beverages Review the 2022 Summer Selling Season

Data Club: NielsenIQ & 3 Tier Beverages Review the 2022 Summer Selling Season

3 Tier Beverages consultant Mary Mills and NielsenIQ’s VP of alcohol industry thought leadership Jon Berg discuss the 2022 summer selling season and look ahead to the remainder of the year. They share thoughts on craft’s recent struggles, style and format opportunities and more.