Jarritos Maker Novamex Partners with Anheuser-Busch on Cantaritos Hard Sodas

Jarritos Maker Novamex Partners with Anheuser-Busch on Cantaritos Hard Sodas

Another soda company is testing the beverage-alcohol market – this time with the world’s largest beer manufacturer. Novamex, the maker of Mexican soda brand Jarritos, is partnering with Anheuser-Busch InBev (A-B) to launch Cantaritos Hard Sodas in California and Texas markets next spring.

Virtual Networking: Tap Into the Minds of Industry Experts on November 10

Virtual Networking: Tap Into the Minds of Industry Experts on November 10

Our next virtual networking event is on Thursday, November 10th from 3:00 – 4:00 PM ET. Beer and beverage-alcohol brands have the opportunity to learn from CPG investors, hard-to-reach retail buyers, and other experts providing advice on topics like packaging, branding, and PR strategy.

Campari to Acquire Wilderness Trail, Extending Bourbon Interests

Campari to Acquire Wilderness Trail, Extending Bourbon Interests

Campari Group is boosting its Kentucky bourbon portfolio by taking a majority stake in Wilderness Trail Distillery, the company announced today. The move comes at a time when American whiskey continues to rise, and particularly higher-priced brands.

The Lost Abbey to Scale Down, Sell Brewing Equipment

The Lost Abbey to Scale Down, Sell Brewing Equipment

Let’s get this out of the way: The Lost Abbey isn’t going away. The iconic U.S. maker of barrel-aged Belgian-style ales is, however, attempting to sublease half of its 40,000 sq. ft. production space in San Marcos and sell its 30-barrel brewery and fermentation tanks.

Will the Recession Stall Momentum for Superpremium Spirits?

Will the Recession Stall Momentum for Superpremium Spirits?

Super premium spirits have been outpacing mainstream categories for over a decade, but will a looming recession stall that trajectory? A new report suggests that economic conditions may soften demand for high end wine and spirits, but won’t hinder long term growth.