From Everything Everywhere all at Once to K-Pop to Joy Ride, Asian and Asian-American pop culture has been rising within the broader American cultural landscape for years, establishing a new wave of mainstream awareness – and influence – for AAPI creators and communities. In the CPG industry, that wave has also begun to make an impact on grocery shelves, as first generation AAPI founders have introduced new brands and products that celebrate their heritage and expand well outside of the international aisle.
The beer industry’s trade groups have been a (mostly) united front in recent years, with leadership from the Beer Institute (BI), Brewers Association (BA) and National Beer Wholesalers Association (NBWA) sharing the stage several times to promote the need for a unified industry and banding together to advocate and pass the Craft Beverage Modernization and Tax Reform Act (CBMTRA) in 2017 and made permanent in 2020.
Lagunitas’ sales and marketing teams have undergone an overhaul in the last month. In a conversation with Brewbound, interim CMO Hannah Dray discussed bringing irreverence and disruptiveness back to the brand.
Reactions to Japanese beer giant Sapporo’s decision to cease operations at Anchor Brewing and liquidate the business continue to roll in. The voice of the San Francisco craft brewery’s workforce is just beginning to be heard.
In a new ad campaign, Workaholics actor Blake Anderson takes on a question likely popping up on college campuses around the county: why does ready-to-drink cocktail BuzzBallz come in a round, tennis ball-sized bottle?
The Consumer Price Index (CPI) for beer remained above 2022 levels in June, increasing +5.4% at home versus June 2022 and +5.3% away from home, before seasonal adjustment, according to the U.S. Bureau of Labor Statistics (BLS).
Anchor Brewing, the nation’s oldest craft brewery, will cease operations and the business will be liquidated, the company’s public relations firm announced today. The San Francisco craft brewery, which was acquired for $85 million by Sapporo in August 2017, cited “a combination of challenging economic factors and declining sales since 2016.” Ultimately, the company said the economic pressure “made the business
With Brew Talks taking place today (July 12), the Brewbound team previews the Boston event and shares why they’re excited. Justin then quizzes Zoe on her wants in a taproom experience after reviewing a listicle on the best breweries in Massachusetts. Plus, the team salutes Funkytown for garnering more accolades.
The beer aisle is becoming the latest battleground in the college sports arms race. The latest is a twofer for Iowa State University and its Cyclones athletes.
Beer producers shipped an estimated 17.5 million barrels of beer to wholesalers in May, a -4% decline (approximately 730,000 barrels) versus May 2022, according to the Beer Institute.
