Father’s Day was the ‘most valuable Sunday” so far this year for bev-alc in the on-premise channel, according to CGA, a NIQ on-premise market research firm.

Bang Energy’s parent company Vital Pharmaceuticals (VPX) has initiated mass layoffs in preparation for its anticipated acquisition by Monster Beverage Corp., according to an internal memo viewed by BevNET.

Five years into business, JuneShine – a Southern California-based hard kombucha and canned cocktail maker – is eying its next chapter, focused on being not just a leader in the segments it participates in, but a competitor in the total bev-alc space.

The Brewbound team gives a quick overview of the Brewers Association and Harris Poll’s latest craft beer consumer survey and plucks out a few key takeaways. Plus, Justin and Zoe dish on a Lagunitas defection to Firestone Walker, decry Friday news dumps, and play Another Round or Tabbing Out on Bud Light’s latest media blitz.

Massachusetts Brewers Guild president Adam Romanow will provide an update on the guild’s legislative priorities and growth opportunities for Bay State brewers during Brewbound’s Brew Talks meetup in Boston on Wednesday, July 12.

The Federal Trade Commission (FTC) on Friday terminated its review period for Monster’s proposed acquisition of Vital Pharmaceuticals, the parent company of Bang Energy, clearing the way for the transaction to be completed later this month, according to an internal communication viewed by BevNET.

Firestone Walker has hired Tony Amaral as chief sales officer, the company announced late Friday.

Constellation Brands posted solid shipments and depletions growth in its first quarter of fiscal year 2024. Beer shipments increased +7.5% year-over-year (YoY), to 107 million case equivalents, while depletions increased +5.5%.

Blake Lively is the newest celebrity to jump into the booze world, although she’s already had one foot in the door.

For the first time since at least 2015, an equal number of craft beer drinkers surveyed in the Brewers Association’s (BA) annual Harris Poll said they were drinking more craft beer in 2023 than the amount who said they were drinking less craft beer – about 25% each.

Sometimes it’s better to be right than to be early. Before the no/low alcohol category grew into a $11 billion business, Haus, a low-ABV Sonoma-based aperitif brand launched to much buzz in 2019.

Monster Beverage Corp. has been revealed as the winning bidder for Vital Pharmaceuticals, maker of Bang Energy, per court documents filed Wednesday in the U.S. District Bankruptcy Court in Florida. However, a pending U.S. Federal Trade Commission investigation could derail the deal by tomorrow.

Artisanal Brewing Ventures’ key brands are trending up as summer begins. Year-to-date through June 4, the craft brewery platform’s off-premise sales (+13.1%) are outpacing the beer category (+3.8%) and the craft segment (-1.4%), CEO John Coleman shared, citing data from market research firm Circana.

Wisconsin Brewing’s Paul Verdu and Move Ukraine’s Ken Shearer join the Brewbound Podcast to discuss the Move Ukraine collaboration beer project aimed at helping rebuild Ukraine.