As the college football season officially kicks off, Exile Brewing’s Swarm golden ale – a beer collaboration with the Swarm Collective, a 501(c)3 non-profit that supports University of Iowa athletes via name, image and likeness opportunities (NIL) – has sold 20,000 cases in its first two months in market.
BrewDog USA has announced a reorganized sales team structure ahead of 2024. The U.S. branch of the Scotland-headquartered craft brewery will transition from a regional sales structure to a “more streamlined, divisional structure” with three divisions – Central, East and West – effective November 1, according to a press release.
Leaders from Dogfish Head, Buffalo Wild Wings and Tamarron Consulting will explore national draft trends and the opportunities during Brewbound’s Brew Talks meetup in Denver on Thursday, September 21.
Brown-Forman net sales increased 3% to $1 billion in Q1 FY 2024, but took a hit in the U.S. due to slower whiskey sales, supply chain challenges, and rebuilding inventory.
On the latest Brewbound Data Club, 3 Tier Beverages consultant Mary Mills and Beer Institute VP of research Danelle Kosmal share a pre-Labor Day update on the beverage-alcohol trends so far.
The company behind leading ready-to-drink cocktail High Noon is bringing out a new contender: VMC, a tequila-based canned cocktail born from a partnership between world champion boxer Saúl “Canelo” Álvarez, Spirit of Gallo, and Casa Lumbre is set to release next month, the company announced today.
Firestone Walker leadership spent the majority of the company’s virtual meeting with wholesalers Tuesday mapping out plans for its No. 1 brand, 805. However, the Paso Robles, California-based craft brewery’s other three core brands – Cali Squeeze, Mind Haze and Firestone – round out the portfolio to poise the company for “some of the best success that we’ve ever had,” CMO Dustin Hinz said.
Firestone Walker leadership shared their vision for 2024 with their wholesaler partners while also providing a business update of 2023 so far. The lion’s share of the meeting with its distributor partners was centered around the Paso Robles, California-headquartered craft brewery’s top brand, 805.
The upcoming first week of September brings about three major events for consumers this year: the Labor Day weekend, the kickoff of this year’s National Football League (NFL) season and the return of federal student loan interest.