I have good news for all COORS LIGHT Chill Train fans out there (are we sure we need the “s” on the end of “fans” here?). Yes, COORS LIGHT will be bringing back the snowy mountains train motif in their Super Bowl ad this year somehow – more specifics and creative still to come.
Forgotten Boardwalk Brewing is winding down operations after losing its lease, founder Jamie Queli announced earlier this month. “To all of our loyal customers, friends, family and supporters – we wish you a heartfelt thank you for being a part of the Forgotten Boardwalk story for the past 10 years,” she wrote in the brewery’s… Read more »
The Oregon Health Authority (OHA) is under scrutiny after a 2021 study on the impact of proposed higher beer and wine taxes on excessive alcohol use has been brought to light, The Oregonian reported.
Craft cans gained +3.6% share of craft dollars in 2023, and now account for 69.9% off-premise craft dollar sales, according to NIQ data shared in Bump Williams Consulting’s 2023 craft recap.
The Brewbound team covers the big news of the last week, including a craft-on-craft deal in New England, a private equity firm selling part of its stake in Mikkeller, a CEO change at Sapporo-Stone Brewing, another Heineken exec joining Lagunitas’ c-suite and an update on the bidding for Anchor, including a Fritz Maytag sighting.
Anheuser-Busch InBev-owned Wynwood Brewing Company, Miami’s first craft brewery and taproom, will close its doors next month after more than a decade in business, Eater reported Wednesday.
Patience is paying off for Pacifico. Constellation Brands is giving its third-largest beer brand the time and space it needs to grow, Beer Division president Jim Sabia said during the annual Beer Industry Summit last week.
For decades, the Japanese distilled beverage shochu has been mislabeled in the U.S. as Korean soju, but a new law is clearing up the difference for consumers— and clearing a path for category growth.
As craft beer enters a new uncharted era, leaders of established breweries shared how they keep decades-old flagship brands fresh and relevant for new generations of drinkers during the Brewbound Live business conference last month in Marina del Rey, California.
The fate of historic Anchor Brewing is expected to be determined by the end of January when the winning bids in the auctions for the nearly 130-year-old brewery’s brand and equipment are to be selected, the San Francisco Chronicle reported.
Dedicated non-alcoholic (NA) beer maker Athletic Brewing is taking a page out of 2010s craft beer check-in culture and run-tracking with its new app feature. Athletic launched “Track Record” earlier this month in order to give its app users a way of recording their alcohol-free days and creating streaks.
Three-quarters of consumers who said they would abstain from alcohol this month have stayed committed to Dry January, according to a survey by CGA, NIQ’s on-premise market research firm.
Hard cider outpaced beer in dollar sales gains in 2023, increasing dollar sales +1.9% year-over-year (YoY) through December 30 in NIQ-tracked off-premise channels, according to 3 Tier Beverages consultant Mary Mills’ presentation at CiderCon Thursday in Portland, Oregon.
Remember when football and beer was a thing? Yeah, I don’t either. Anyone recall seeing any beer ads in the big NFL Super Wildcard weekend games?
