In this issue, the first 3 Up 3 Down with 3 Tier Beverages of 2024, A Round With Breakside Brewery’s Ben Edmunds, news of a strike at Molson Coors’ Fort Worth facility and much more.

3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm.

Dare I say, I think maybe the $20+ million that big beer spent on Super Bowl advertising this year may have been a bit of an overkill 😬.

U.S. government trying to limit your booze intake or access? The short answer is no. So why do we keep hearing rumblings about something called the ‘neo-prohibition’ movement?

In the latest installment of A Round With, Ben Edmunds, brewmaster at Breakside Brewery in Portland, Oregon, shares his thoughts on innovation and inspiration in the pursuit of deliciousness. He also explores Breakside’s latest wins and biggest challenges.

Craft industry members are constantly asking about “price elasticity,” according to Brewers Association (BA) chief economist Bart Watson in his latest deep dive for the trade association.

Saint Paul, Minnesota-based Fair State Brewing Cooperative has filed for Chapter 11 bankruptcy reorganization, co-founder and CEO Evan Sallee wrote on the company’s website on Thursday.

Leah Cheston, owner of Washington, D.C.-based Right Proper Brewing, has been named chairwoman of the Brewers Association (BA) board of directors for 2024. Cheston is the second woman to hold the title, following New Belgium co-founder Kim Jordan’s 2005-2007 term.

Homebrew Con, the American Homebrewers Association’s (AHA) annual gathering of homebrewers, is on hiatus.

A lawsuit filed by Boston Beer against a former employee alleging that he violated a non-compete agreement by working for a competitor has been dismissed. The complaint was “dismissed with prejudice as to as to all claims against Brian Soudant, without costs and fees and without right of appeal,” according to a document filed February 9 in the Massachusetts Superior Court for Suffolk County.

Heineken-owned Lagunitas Brewing Company is hoping a packaging refresh, a focus on its core offerings and marketing around concerts will help the brand reclaim the mojo and irreverent spirit that the brewery was founded upon.

MikMak founder and CEO Rachel Tipograph joins the Brewbound Podcast to analyze what’s next for beverage-alcohol e-commerce in a post-Drizly world.

Former Stone Brewing CEO Maria Stipp has been named CEO of Suja Life, the parent company to Suja Organics and Vive Organics, effective February 20, the company announced today.

Brewers Association (BA) president and CEO Bob Pease acknowledged 2023 was “challenging for many small and independent brewers” in a recorded video accompanying the organization’s annual report.