Founders Tim Noetzel and Rich DiTieri were searching for a way to get more involved with the brewing process and wanted to create something in their local Massachusetts beer community. They created ONCEMADE, a seasonal, collaboration program that brings together two brewers for a limited, single batch brew.
“Each time the beers will be connected in some way,” DiTieri said. “It could be an ingredient or a yeast strain but each release will be different from the others.”
The first ONCEMADE release features two sour imperial saisons—one from Backlash Beer Co. and one from Night Shift Brewing. The beers are aged with Massachusetts raspberries and ‘Brett’ yeast in local red wine barrels and California brandy barrels. The beers will come packaged together in hand-numbered pinewood boxes, something DiTieri said was a top priority.
“It should be a really unique unboxing experience,” he said. “With beer, you typically just have the opening of the bottle top and that’s it. I want people to be pulling this out on a special occasion and celebrating it a bit.”
Each package will also include two hand-made wooden coasters, a piece of one of the barrels, and a hand-signed letter from the brewers. Only 900 two-bottle packaged will be made available for a retail price of $45.00. Consumers can purchase the box set online and can opt for it to be delivered for a small fee or pick it up from three retail locations – Craft Beer Cellar, Boston Wine Exchange or Night Shift Brewing.
DiTieri also hopes to expand the ONCEMADE project outside of Massachusetts and is currently eyeing New York, Chicago, San Diego, San Francisco, and Washington D.C. as potential new markets.