The Royal Edinburgh Military Tattoo audiences are being invited to get their nights started with Innis & Gunn and order their drinks ahead of time to enjoy on the Edinburgh Castle Esplanade.
Black-owned South African spirits group Spearhead announced yesterday it has raised $3 million to expand the reach of its two products, Vusa Vodka and Bayab Gin, to the U.S., as well as launch new product lines and accelerate its marketing efforts. The raise was led by Pendulum, an investment and advisory platform aimed at supporting business leaders of color.
The long awaited, highly anticipated Farming Man Fest is again returning to Indian Ladder Farms on Saturday, July 16, 2022 from 2:00 p.m. to 11:00 p.m, after a pandemic break.
Social media has been a non-negotiable item in breweries’ marketing toolkits for well over a decade. With so much invested in the discipline, what do marketers need to know about changes to social platforms? Four experts discussed social media strategy on the most recent episode of Brewbound Frontlines.
Just in time for the heat of the summer, Wild Basin Hard Seltzer is sending out a slice of paradise with its all new Paradise Pack, a variety 12-pack including four new seltzers with classic and contemporary tropical flavor combinations.
Last month The Coca-Cola Company and Brown-Forman announced the launch of a new Jack & Coke ready-to-drink (RTD) product— but eager U.S. drinkers will have to wait. The new beverage will first launch in Mexico, sparking the question: as RTD growth spreads globally, where are major suppliers headed next, and what will they be looking for?
On-premise value velocity increased +6% nationally in the week ending June 25 compared to the week before, continuing “similar seasonal patterns” to previous years, the market research firm CGA reported today.
Augusta Label + Packaging is pleased to announce an international collaboration to bring to the beverage market a truly revolutionizing resealable can top.
Eddyline Brewery will be the first craft brewery in New Zealand to capture and reuse carbon dioxide CO2 emissions to create its craft beer – leading the way in sustainability for the craft brewing industry.