Despite participating in the largest annual tradeshow for an industry that typically measures innovation in units per minute and is always pursuing economies of scale, a number of the exhibitors at this year’s PACK EXPO offered slower, smaller versions of their products in order to grab the attention of craft brewers.
With nearly 2,000 visitors passing through Boston’s Harpoon Brewery on a weekly basis, the company decided its tasting room, built in 1987, could no longer accommodate the high volume of guests and needed a facelift.
Last Thursday marked the first official brew day for Oskar Blues Brewery at its new facility in Brevard, N.C. The company brewed the first batch of its flagship offering, Dale’s Pale Ale, at the new, $12 million, 30,000 square-foot brewery just seven months after announcing it would be adding the second location.
Consolidation in the middle tier continues as Reyes Beverage Group announced Sunday that it would acquire Windy City Distribution, currently based in Warrenville, Ill. Press materials received by Brewbound.com did not disclose the official terms of the acquisition, but industry publication Beer Marketer’s Insights — which reported the news late last Friday evening— said the… Read more »
The Brewbound 2013 media kit is now available for download. The media kit describes our readership, editorial coverage, advertising options, advertising rates and more. The kit is an important tools for helping you plan your 2013 budget.
In an editorial broadside launched both in print and online, the Brewers Association lashed out at “crafty” beers produced by international brewing conglomerates yesterday as part of what the BA promises will be a long battle to increase consumer awareness of the definition of craft beer.
It’s a familiar story for those in the craft beer space: While mainstream beer sales remain sluggish, sales of craft beer continue to grow. Consumers are demanding more flavorful options and more purchasing occasions. But Danny Brager, the head of the beverage alcohol group for A.C. Nielsen Co., dug deeper into the topic during the… Read more »
In the past month, Brewbound.com travelled to Denver, San Diego and New York City for the Great American Beer Festival, the National Beer Wholesalers Association conference and the Beer Marketer’s INSIGHTS seminar — in effort to keep a finger on the pulse of the craft beer industry.
Rising demand has made it a great time to be a craft brewer, but there are still branding, marketing and financial initiatives that can help breweries succeed in the business. The interest in learning or sharing the best paths to that success is what motivated more than 130 craft brewers, distributors, and entrepreneurs to attend… Read more »
It began as a hobby in 2006, but now two Boston-based entrepreneurs have gradually turned their thirst for craft beer into a profitable business. Jeff Wharton and Devon Regan launched the blog drinkcraftbeer.com six years ago after playing together in a band and trying new beers during every jam session. Although the band eventually split… Read more »
Beer aficionados, unite and rejoice with this hallowed truth: Westvleteren XII is finally seeing mainstream U.S. distribution. Totalwine.com announced on Tuesday that it will sell special gift packs of Westvleteran XII, complete with six bottles and two commemorative glasses for $84.99 in its store locations across Delaware, Maryland, North Carolina, South Carolina, Georgia, Florida, California,… Read more »
It’s ambitious, but Fireman’s Brew COO David Johnson has plans to catapult his small, contract-brewed brand into the national spotlight. “We are looking to grow aggressively and our goal is to become a national brand,” he said. How aggressive? The Southern California-based brand was recently on display at the 75th annual National Beer Wholesalers Association… Read more »
Grand Teton Brewing announced its 2013 beer release schedule today and included in the lineup are changes to the company’s Cellar Reserve Series. In honor its 25th anniversary, the company will re-release three previously retired offerings from the series. Double Vision Doppelbock, Oud Bruin and Bone Warmer American Strong Ale will be made available on… Read more »
Beer ad placements are at their highest levels since 2009, despite a drop in overall alcoholic beverage ad pages according to MagazineRadar – a data provider for magazine publishers. The company said beer ads were up 17.3 percent in the third quarter of 2012 compared to overall alcoholic ad pages which dropped 7.6 percent during… Read more »
