Something that’s stuck with me from classes taken en route to a master’s degree in integrated marketing communication is that your brand isn’t what you say it is – it’s what your consumers say it is. I’ve identified a few seminars that will help you differentiate yourself in a crowded market by becoming consumer-centric in your portfolio strategy and finding ways to tell your story in your own authentic voice.
Around 10,000 industry members are expected to make the trip to Indianapolis for the 2025 Craft Brewers Conference and BrewExpo America (April 28 to May 1). The gathering takes place against a backdrop of growing headwinds for craft breweries and an overhaul of CBC’s host organization, the Brewers Association.
Audra Gaiziunas wears so many hats she could open a Lids. She is the CFO and co-owner of Asheville’s DSSOLVR, founder of Brewed for Her Ledger management consulting firm and treasurer of the Brewers Association’s (BA) board of directors. There is almost no one better to feature in our pre-Craft Brewers Conference edition of A Round With …, the Brewbound Insider-exclusive Q&A with industry leaders.
When Brewers Association (BA) staff economist Matt Gacioch is asked whether craft brewers are optimistic or pessimistic, his response is “brewers are realistic.” “They are understanding that this is a new environment that they are operating in,” Gacioch said during the latest edition of the Brewbound Podcast.
Headed to Indianapolis for the 2025 Craft Brewers Conference (CBC) and looking for some light reading? We got you. Ahead of the Brewers Association’s (BA) big event, we’ve put together a list of some of the trade group’s biggest stories from the past few months that will help you prepare for the week.
The Brewers Association (BA) has tapped Samuel Beaver to lead federal government affairs, the trade organization announced Thursday. Beaver joins the BA from the National Association of Manufacturers (NAM), where he served as director of government relations for nearly six years.
Health and Human Services (HHS) Secretary Robert F. Kennedy Jr. announced a new directive for manufacturers to phase out eight synthetic food dyes used in the formulations of thousands of food and beverage products.
Bev-alc industry members continue to tout concerns that Gen Z is drinking less, with many blaming the generation’s increased attention to health and wellness versus previous generations. However, that narrative is “greatly overblown,” according to Rabobank senior beverage analyst Bourcard Nesin in a recent report from the financial services company.
The first quarter of 2025 was rocky for the beer industry, as National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones reported last week. Brewbound’s coverage of Jones’ presentation of quarterly data from bev-alc invoice tech platform Fintech continues with a deeper dive into craft, hard tea and non-alcoholic (NA) beer…. Read more »
Overall beer category dollar sales declined in Q1 2025 compared to Q1 2024, but those losses were unbalanced between the channels, according to the most recent report from the National Beer Wholesalers Association (NBWA) and Fintech. Beer dollar sales reached an estimated $15.8 billion in the first quarter of the year, down about 4% year-over-year (YoY).
Alcoholic beverages are feeling a squeeze, and not of the lime variety. Beer and alcohol businesses are facing economic pressures from tariffs, shifts in consumer spending, and health and wellness trends — yet many opportunities for growth remain, particularly among Gen Z (21+) consumers, the newest group to reach the legal drinking age.
The U.S. market was somewhat prepared for President Donald Trump to enact tariffs during his presidency, as promised during his campaign. But it wasn’t prepared for how “aggressive” those tariffs would be, including the speed and extent of their implementation, Rabobank global strategist, beverages, Stephen Rannekleiv said Thursday during a webinar hosted by the Brewers Association (BA).
Is the food and beverage funding freeze finally thawing? FABID’s Q1 2025 Report reveals a surprising rebound in deal size and investor appetite—just not where you might expect.
Craft mergers in Massachusetts continue apace. Orleans-based Hog Island Beer Co. has struck a deal to acquire Plymouth-based Mayflower Brewing, the companies announced this week. The acquisition brings together two breweries who sit across Cape Cod Bay from one another.
