Top Features

West Coast rappers and business moguls Dr. Dre and Snoop Dogg are expanding their ready-to-drink (RTD) line into hard tea and lemonade. 

Let’s start with some good news this week! All of the bev-alc inflation over the past few years combined with other larger American consumer pocketbook pressures ⛽️ is bringing back a time-honored tradition: pre-gaming! (Wait, did that ever really go anywhere?)

Athletic Brewing Company CMO Andrew Katz has left the dedicated non-alcoholic (NA) beer maker after nearly five years.

Check out news items were initially reported in the Brewbound Insider Newsletter April 23-24, including headlines from Heineken, Trillium, the Brewers Association and more.

Are demographics destiny for craft brewers? Maybe, but maybe not, according to Brewers Association (BA) staff economist Matt Gacioch, who shared the stage with Lawson’s Finest Liquids regional chain accounts manager Matt Roth Wednesday, during a Craft Brewers Conference (CBC) seminar.

Beverage-alcohol’s off-premise sales returned to year-over-year (YoY) contraction post-Easter, according to the latest report from market research firm NIQ.

Facing an ever-increasing likelihood that hemp THC beverages will be outlawed this fall, Nowadays is preparing for the long-run with its latest innovation: Nowadays Extra Light, a low-dose RTD line designed to be compliant with the upcoming regulatory requirements by using just 0.4 mg of THC and 5 mg of CBD per 12 oz. can.

Craft beer needs a vibe shift, and the Brewers Association (BA) is spearheading a campaign to make that happen.

A pair of Boston Beer Company brand leaders are leaving the company. After nine years of rising through Boston Beer’s rank, Matt Withington will depart this week, while Samuel Adams head of brand Lauren True is exiting the company after nearly four years.

Just ten vendors account for about 97% of hard tea ready-to-drink (RTD) dollars, according to a new analysis from Bump Williams Consulting (BWC).

Check out news items initially reported in the Brewbound Insider Newsletter April 20-22, including headlines from Tilray, BrewDog, the Brewers Association, Iron Hill and more.

There is more anticipation for Brewers Association (BA) president and CEO Bart Watson’s annual “State of the Industry” address this year due to intentional adjustments to the Craft Brewers Conference (CBC) schedule, which now places Watson at the end of the three-day conference’s content.

The Brewers Association’s Craft Brewers Conference (CBC) rolled into Philadelphia this week – and so did the Brewbound Podcast On Location Studio. In this episode of the Brewbound Podcast, the team shares their early reads on a week in which the vibes seem high compared to previous years. Plus, details on Firestone Walker and Duvel USA striking an agreement to acquire the Stone Brewing brand and four California taprooms from Sapporo USA.

All beverage-alcohol categories had a stronger St. Patrick’s Day in the on-premise this year compared to 2025, according to the latest report from market research firm NIQ.