Party punch maker BeatBox hosted its first national sales meeting in Houston, which had the feel of a Meow Wolf, with a faux convenience store decked out in neon, a trippy giant mushroom-covered hard tea garden, a Las Vegas-themed area with casino games, a lab for new innovations with “scientists” that looked strikingly like Rick of Rick and Morty Adult Swim fame and the usual presentations about the coming year.
Rachel Kiley was the first-ever employee at Atlanta-based Monday Night Brewing when it opened in 2012, joining as sales director and working her way up to chief operating officer. After helping lead the brewery’s expansion to six locations across four states and 21,000 barrels of beer produced in 2023, Kiley has stepped down to become CEO of Sneaky Spirits, the brand she founded with her husband, Peter.
New Belgium Brewing eliminated the roles of seven employees Thursday as part of a reorganization of its sales and marketing structure, a spokesperson told Brewbound.
While many annual business plans over the next couple months will likely include fourth-category innovations, Sierra Nevada is focused on continuing to innovate with “beer-flavored beer.”
Beverage-alcohol’s growing “fourth category” of flavor-first offerings are quickly becoming a “mega category,” NIQ VP of alcohol industry thought leadership Jon Berg shared on the latest edition of the Brewbound Podcast.
Anheuser-Busch InBev (A-B) has reached agreements to sell wholly owned distributor branches in Massachusetts and Ohio to independent A-B distributors in each state, the company announced today.
If craft beer had a Bizarro World, a place where everything was the opposite of its current state, it would be Williamsport, Pennsylvania, home of New Trail Brewing.
The consumer price index (CPI) for beer both at home and away in July continued to outpace overall inflation and the CPI for the rest of the beverage-alcohol industry, according to the most recent report from the U.S. Bureau of Labor Statistics (BLS).
The adult non-alc industry was rocked in April when pioneering retailer Boisson shut its nine physical stores and filed for bankruptcy. Now, many non-alc (NA) brands are still asking questions about the closure, while others are finding opportunity in a growing landscape.
Eric LeGrand’s life was changed in 2010, when he became paralyzed while playing football as a defensive tackle for Rutgers University. The end of his athletic career marked the start of his entrepreneurial path, leading to his latest venture launched last year: Eric LeGrand Bourbon.
Beverage-alcohol industry trade groups didn’t hold back in their feedback to the Interagency Coordinating Committee on the Prevention of Underage Drinking (ICCPUD) about recent changes to the process by which the Dietary Guidelines Advisory Committee (DGAC) evaluates alcohol’s place in the Dietary Guidelines for Americans (DGA).
An analysis of the top 150 craft suppliers found those with more focused portfolios are posting “stronger trends and outperforming their competitors,” according to Bump Williams Consulting’s latest craft report.
Monster Beverage Corp. struggled to overcome weak sales growth for its energy drinks in Q2, while its nascent beverage-alcohol division also took a step back.
