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Craft beer industry news.

Drizly: Generation Z Seeks ‘Frictionless’ Social Media Marketing and Experiences

Drizly: Generation Z Seeks ‘Frictionless’ Social Media Marketing and Experiences

Social media campaigns and event marketing may be the most effective ways to market bev-alc brands to the youngest legal-drinking-age (LDA) consumers, Amit Patel, senior VP of strategic partnership and ad monetization for the e-commerce alcohol delivery platform Drizly, said during a webinar this week on Generation Z.

Iowa’s Exile Adds Vodka Soda Line as Part of Beverage Company Side Hustle

Iowa’s Exile Adds Vodka Soda Line as Part of Beverage Company Side Hustle

Des Moines, Iowa-based Exile Brewing Company is launching Exile Beverage Company to house all of its non-beer products. The first offering to come from the spinoff operation is a line of vodka sodas that are expected to hit retail shelves around the Memorial Day holiday.

Heineken Stops Production and Sales in Russia

Heineken Stops Production and Sales in Russia

Brewing giant Heineken N.V. has joined a growing list of global firms to halt operations in Russia following the country’s invasion of Ukraine.