The college football season kicked off last weekend and will go into full throttle this Labor Day weekend. For those watching at home, Boston Beer Company’s Twisted Tea will be heavily featured this weekend and throughout the season. Boston Beer’s playbook for Twisted Tea includes a 360-degree marketing “Tea Drop” campaign, with new 15- and 30-second TV spots that will be featured across the major networks airing college football games.
Molson Coors U.S. president of sales and distributor operations Kevin Doyle will retire on December 31 after nearly 40 years with the company. Chief customer officer Brian Feiro will backfill Doyle’s position after training with him for the next several months, Molson Coors announced today.
Award winning Level Crossing Brewing Company is eager to release its newest 2022 Red Feather Series limited release on Friday August 26th called Soulless Rex Triple India Pale Ale.
Hidden Springs Ale Works and Beat Childhood Cancer have partnered once again for the release of Ezra the Lion, a fruited sour ale inspired by the life of Ezra Matthews, who at the age of 13 months was diagnosed with stage 4 neuroblastoma cancer.
Beer Kulture, Brave Noise, and Women of Bevolution have launched a grant program aimed at helping underserved groups launch businesses in the craft beverage industry.
Last week, many THC-infused cannabis beverage brand leaders received long awaited recognition in the mainstream press when the New York Times ran a feature covering the surging popularity of the emerging category in legal markets. But the piece, titled “Weed Drinks Are a Buzzy Alcohol Substitute. But Are They Safe?” didn’t sit right with many… Read more »
WAITSFIELD, Vermont – Lawson’s Finest Liquids is redefining its Super Session series of IPAs, announcing today that the brewery is introducing its first Super Session IPA featuring multiple hops. Made with a blend of Lotus and Mosaic hops, Lawson’s Finest Liquids Super Session will now be available year-round throughout a nine-state distribution area (VT, CT,… Read more »
Now through the end of fall, Tröegs Independent Brewing and Unique Snacks once again have teamed up to offer beer-and-pretzel pairings perfect for sharing with friends and family.
The second annual Joyride Fresh Hop Festival will feature more than ten breweries on Saturday, Sept. 24 at Joyride Brewing Company (2501 Sheridan Boulevard, Edgewater, CO 80214) from 11 a.m to 11 p.m.
For the third time in 2022 (and seventh time overall) breweries from all across Pennsylvania have teamed together on a special beer collaboration that celebrates the rich agricultural history the state is well known for.
Craft consumers have consistently reported style as the driving factor when choosing a craft beer, but brand has become increasingly more important, Brewers Association (BA) chief economist Bart Watson shared Thursday while revealing the trade group’s annual consumer survey conducted by the Harris Poll.
The rate of craft beer drinkers who say they drink craft weekly has declined -4% since last year, according to the Brewers Association’s (BA) annual consumer survey conducted by the Harris Poll.
