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Craft beer industry news.

Brewbound ICYMI: The First Craft-on-Craft Deal of 2023

Brewbound ICYMI: The First Craft-on-Craft Deal of 2023

In a heavy Boston Beer Company news week, I wouldn’t blame you if you missed out on some of this week’s headlines. Chief among them: I believe we have our first craft-on-craft deal of the year.

Last Call: Super Bowl Boosts On-Premise Velocity in Phoenix, Per CGA; Kroger & Albertsons to Divest of Stores

Last Call: Super Bowl Boosts On-Premise Velocity in Phoenix, Per CGA; Kroger & Albertsons to Divest of Stores

Both sales velocity and check value at bars and restaurants nationwide increased by nearly double-digits in early February, according to CGA, the on-premise arm of market research firm NielsenIQ. Leading up to the Super Bowl, which took place on February 12, on-premise velocity in the host city and state of Phoenix, Arizona, increased +35% compared to the previous week.

Highland Debuts New Spring Seasonal – Berryful Fruited Ale

North Carolina’s largest native brewer is announcing the release of Berryful – a fruited ale with tart blueberries. It is the latest addition to the brewery’s seasonal lineup and is available now in 6-packs across Highland’s Southeastern distribution footprint.

Brewbound Headed to California Craft Brewers Association Summit

Brewbound Headed to California Craft Brewers Association Summit

The Brewbound team will head to the California Craft Brewers Association’s (CCBA) Summit in Sacramento from March 20-22. Brewbound editor Justin Kendall, managing editor Jess Infante and reporter Zoe Licata will record podcast interviews from the “Brewbound Studio” on the expo floor throughout the day on both Tuesday and Wednesday.

Island Brands Debuts New Flavor & Look With CRUSH Strawberry Lemonade

Island Brands USA, an innovative and disruptive lifestyle company that produces premium products across the adult beverage space, is expanding distribution of its new-look CRUSH flavored malt beverage line into Florida, Georgia, South Carolina, North Carolina, and Tennessee. 

White Labs Adds Dry Yeast to its Fermentation Portfolio

White Labs liquid yeast has been a stalwart among home and professional brewers for decades, and the introduction of its new dry yeast format gives brewers another convenient option to add to their brewing toolbox. 

Drake’s Brewing to Acquire Bear Republic Assets, Per Report

Drake’s Brewing to Acquire Bear Republic Assets, Per Report

California craft breweries Bear Republic Brewing and Drake’s Brewing will merge, according to reports. In the transaction, which is expected to be announced on Thursday, Drake’s will acquire Bear Republic’s formulas, recipes and intellectual property, according to SiliconValley.com.

Boston Beer’s 2023 Strategy: Maintain Twisted Tea Growth, Stem Truly Hard Seltzer Losses; Execs Project Seltzer Segment to Decline -10% to -15%

Boston Beer’s 2023 Strategy: Maintain Twisted Tea Growth, Stem Truly Hard Seltzer Losses; Execs Project Seltzer Segment to Decline -10% to -15%

Boston Beer Company’s top priorities in 2023 are sustaining double-digit growth for Twisted Tea and stemming the losses for Truly Hard Seltzer, executives shared during the company’s Q4 and full-year earnings report. Leadership laid out their 2023 plans to investors. Here are some of the highlights of Thursday’s call with investors and analysts.