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Craft beer industry news.

Yellowstone Backed 6666 Grit & Glory Adds Canned Cocktails, Kicks Off Walk-On Role Sweepstakes

Yellowstone Backed 6666 Grit & Glory Adds Canned Cocktails, Kicks Off Walk-On Role Sweepstakes

Yellowstone’s Dutton family may be on a strike-imposed hiatus, but the show’s 6666 Grit & Glory beverage-alcohol brand keeps rolling. 6666 Grit & Glory has launched a $3 million media campaign and sweepstakes for a walk-on role on one of the franchise’s productions once the writers and actors strikes end and the Duttons return.

AAPI Founders Energize, Innovate in RTDs

AAPI Founders Energize, Innovate in RTDs

From Everything Everywhere all at Once to K-Pop to Joy Ride, Asian and Asian-American pop culture has been rising within the broader American cultural landscape for years, establishing a new wave of mainstream awareness – and influence – for AAPI creators and communities. In the CPG industry, that wave has also begun to make an impact on grocery shelves, as first generation AAPI founders have introduced new brands and products that celebrate their heritage and expand well outside of the international aisle.

Beer Trade Groups Spar in TTB Comment Submissions

Beer Trade Groups Spar in TTB Comment Submissions

The beer industry’s trade groups have been a (mostly) united front in recent years, with leadership from the Beer Institute (BI), Brewers Association (BA) and National Beer Wholesalers Association (NBWA) sharing the stage several times to promote the need for a unified industry and banding together to advocate and pass the Craft Beverage Modernization and Tax Reform Act (CBMTRA) in 2017 and made permanent in 2020.

ABC’s Expanding! New Location Alert!

With a quality scratch menu and refreshing craft beverages, Appalachian Brewing Company’s newest location promises to be a welcome addition to Carlisle’s vibrant food scene.

New CMO on Making Lagunitas Irreverent Again

New CMO on Making Lagunitas Irreverent Again

Lagunitas’ sales and marketing teams have undergone an overhaul in the last month. In a conversation with Brewbound, interim CMO Hannah Dray discussed bringing irreverence and disruptiveness back to the brand.

FlyteCo Tower Turns One With Drone Show, Fundraiser

In honor of one year of calling the former Stapleton International Airport Control Tower home, aviation-themed FlyteCo Tower brewpub is hosting an anniversary weekend complete with a drone show and fundraiser, August 19-21.