Craft beer industry news.
Run your own race. That’s the advice Marty Ochs, the founder of E3 Craft Strategies and the former vice president of sales for Ninkasi Brewing, gives to craft brewers when they ask him how to measure success. Last week, Brewbound asked a number of CBC attendees how they defined success, beyond brewing a quality pint.
Brand names like Pliny The Elder, Heady Topper, and Zombie Dust all stand tall in the pantheon of craft beer. They’re among the crown jewel check-ins of any Untappd profile. Simply put, they are preceded by their reputations. Determining whether the hype surrounding these — or any other high profile craft brands — is warranted is subjective in nature. Descriptors like “best,” “greatest,” or “unsurpassed” stem from opinion.
Buellton, California— Two of Figueroa Mountain Brewing Company’s most popular specialty beers will soon be available in 22-ounce bottles across California.
Increasing sales in the craft beer industry requires honesty, goal-setting, an unwavering commitment to “the grind,” and feet on the street, according to three veteran sales executives who presented to brewers at last week’s Craft Brewers Conference. Panelists stressed the importance of building strong wholesaler relationships and provided attendees with strategies for creating successful marketing plans and managing a rapidly-growing business.
MAMMOTH LAKES, Calif. — Mammoth Brewing Company announced today that it will open a new tasting room in Mammoth Lakes, California on April 18, 2014. The new location will be at 18 Lake Mary Road, revitalizing the former Whiskey Creek building, replacing the brewery’s former Berner Street tasting room.
Denver, Colorado— First brewed by Wynkoop in 1996, Kurt’s Mile High Malt is based on the recipe of Vonnegut’s brewer grandfather.
San Diego, CA-With the arrival of two 30-barrel fermenters this week, Helm’s Brewing Company has more than doubled their brewing capacity from 750 barrels per year to over 2,000 barrels per year.
As seasons change, so too do the leaves of trees, providing shade as canopies of green in the summer before evolving into bouquets of yellow and orange in autumn, only to wither away entirely in the cold of winter. Then, they bloom again in spring. Craft brewers might find it more poetic to note the… Read more »
Spokane, WA — No-Li Brewhouse recently received a Facebook message from a Fairchild Air Force Base Sergeant, Ssgt Dustin Sheffield, currently deployed at Kandahar Airfield in Afghanistan about how much he enjoys their Spin Cycle Red Ale, as well as the brewery’s green helicopter shirt.
Fort Collins, CO — On April 19th, Odell Brewing will celebrate the return of Footprint RegionAle, its latest Cellar Series release beer made with ingredients sourced from each state in the brewery’s distribution footprint.
Half Moon Bay, Calif. — Half Moon Bay Brewing Company, the Coastside’s favorite family- and dog-friendly destination for craft beer and local seafood, has plenty to celebrate this May, including new Head Brewer, Shane Aldrich, who recently joined the brewing team alongside Brewmaster James Costa, a festive Cuatro de Mayo celebration and Mother’s Day beer… Read more »
San Clemente, CA—Oggi’s Pizza & Brewing Co. claimed a silver award in the 2014 World Beer Cup, a global beer competition that evaluates beers from around the world and recognizes the most outstanding brewers and their beers.
TAMPA, FL – A celebration of National Homebrew Day, known as AHA Big Brew, is now in its 17th year. Southern Brewing & Winemaking (Southern) will host a local gathering on May 3, 2014.
Kansas City, MO — Now in its fourth year, Deschutes Brewery’s Base Camp for Beer Fanatics is better than ever! Beer fans in Kansas City are in for an amazing series of specialty beer tastings, beer and food pairings, and appearances by Woody, the giant beer barrel on wheels.
