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Craft beer industry news.

Branding Checkup: Harpoon Revamps Its Look

Branding Checkup: Harpoon Revamps Its Look

At some point, every brand needs a facelift. Even the iconic Harpoon IPA. First introduced in 1993, Harpoon IPA hasn’t changed its look in more than 20 years, except for a few subtle tweaks back in 2009. But with new category entrants challenging the stalwart New England craft brewery’s position on retail shelves, Harpoon executives decided it was time to evolve.

Shmaltz Brewing Partners with Craft & Barrel LLC in Oklahoma

Shmaltz Brewing Company is thrilled to announce the partnership with a new importer for the state of Oklahoma, Craft & Barrel LLC. The latest addition to Shmaltz’s team of importers and distributors across the country, Craft & Barrel LLC enhances the regional retail presence and draft availability of the award-winning craft beer line: He’brew — The Chosen Beer®. Shmaltz’s distribution growth throughout the United States comes on the heels of opening a new 20,000 square feet brewing facility in Clifton Park, NY. Shmaltz’s brews are now available in 35 states, and the brewery has increased its staff to 30 employees to oversee its latest capacity expansion from 20K barrels to 35K barrels per year.

Boston Beer Reports Third Quarter 2015 Earnings

Boston Beer Reports Third Quarter 2015 Earnings

Boston Beer Company today reported third quarter depletions growth of six percent and net revenues of $293.1 million, a nine percent increase over the same period last year. During an earnings call, the company credited the success of its Traveler Beer, Coney Island Root Beer and Twisted Tea brands — which offset declines from its flagship Samuel Adams brand — as the primary growth drivers in the quarter.

Learning Curve Episode 001: Braxton Brewing

Learning Curve Episode 001: Braxton Brewing

Meet Braxton Brewing: a family-run brewery founded in Covington, KY by two brothers, Evan and Jacob Rouse, their father, Greg Rouse, and one insanely experienced brewmaster, Richard Dubé. Brewbound followed the Braxton team to the Pacific Northwest, to document, on film, what it’s like for a group of scrappy startup brewers to be granted an all-access pass inside one of the country’s largest craft beer outfits. In episode 001 of Brewbound’s new documentary series, viewers will be introduced to the Braxton crew and get a taste of the intense, three-day learning experience awarded to winners of the Startup Brewery Challenge.

Yonkers Brewing Signs with Sheehan Family Companies in New York

Sheehan Family Companies announced that they have entered into a distribution partnership with Yonkers Brewing Company. The partnership will enable this Yonkers-based brewery to access more of their local market and introduce their lineup of accessible and easy- drinking craft beers to a wider range of consumers across New York City, Long Island, the Hudson Valley and the Capital Region

Founders Brewing Co. to Release Dirty Bastard in Cans

For the first time, Founders Brewing Co. will release its Scotch ale, Dirty Bastard, in a 12-pack of 12 oz. cans, labeled as the “Dirty Dozen”. Dirty Bastard is one of the original beers made by Founders Brewing Co., saving them from the brink of bankruptcy and putting the brewery at the forefront of the extreme beer movement. The popular year-round Scotch ale is dark ruby in color and brewed with seven varieties of imported malts. It is complex in its finish, with hints of smoke and peat, paired with a malty richness and a right hook of hop power to give it the bad attitude worthy of its name.

New Belgium Brewing’s Tour de Fat Surpasses $4 Million Raised for Bicycle Advocacy

New Belgium Brewing’s Tour de Fat, a traveling tour of bicycle advocacy and hilarity in charity, raised $647,668 for local nonprofits this season, totaling more than $4 million in its 16-year stretch. This year’s total is up more than $20,000 from last year. The event is free, but all proceeds from beer and merchandise sales and donations in each city go to local nonprofit organizations focused on making communities a better place to ride a bike.

Breakside Brewery Releases La Tormenta Dry-Hopped Sour Ale

Breakside Brewery is happy to announce the return of last years popular fall and early winter seasonal ‘La Tormenta’ a dry-hopped sour ale. Available now in Oregon and beginning this week in Washington, La Tormenta is packaged in beautiful watercolor label art on 22oz bottles as well as by draft. There will be limited availability of La Tormenta in British Columbia, Hawaii, and the Denver, Colorado area.

AlaBev to Distribute Jolly Pumpkin in Alabama

AlaBev expands the limits of great taste by bringing the number one selling sour beer in the country, Jolly Pumpkin, to retailers, restaurants and bars across the state. The Michigan brewery partners with distributor, AlaBev, to bring Jolly Pumpkin Bam, Bam Noir, Blanca and Oro to shelves on Monday, Nov. 2.

Marin Brewing Company and Moylan’s Brewery Promote From Within

The Marin Brewing Company and Moylan’s Brewery are pleased to announce two promotions from within the company. Curtis Cassidy now serves as the of Director of Sales, after an 18 year stint as National Sales Manager. Joining Cassidy in sales will be the newly promoted Allison Spillane who will report to Cassidy in her new position as sale representative for Marin Brewing, Moylan’s and Stillwater Distillery. Spillane will serve as the company’s Northern California sales representative.

Brewery Ommegang Releases New Winter Seasonal

For the next few months, there will be plenty of snow-filled woods by which to stop and ponder in Ommegang’s Upstate New York, Cooperstown home. It only seemed fitting therefore to seek inspiration from Robert Frost’s famous poem “Stopping by Woods on a Snowy Evening” when name-storming monikers for the brewery’s new winter-warmer seasonal. Lovely, Dark and Deep, an oatmeal stout, is set to reach retail in early November.

Mispillion River Brewing Releases Zombie Cans for Halloween

In honor of Halloween and the latest season of “The Walking Dead,” Mispillion River Brewing has released zombie versions of its cans. With the help of Connecticut artist, Tom Ryans, the brewery converted the images on their beers Reach Around IPA, Space Otter Pale Ale, Black Tie Black IPA, and Holy Crap! Imperial Red Ale to zombies.

Capital Brewery Recognized by Beverage Testing Institute

The talented brewing staff at Capital Brewery has been producing quality, award-winning beers for almost three decades, and while the Brewery has always been known for its lagers, three India Pale Ales (IPAs) and one American Pale Ale were recognized at the recent World Beer Championship.

Bell’s Brewery Collaborates with Kalamazoo Coffee Co. on New Specialty Stout

Bell’s Brewery, Inc. and the Kalamazoo Coffee Co. have come together to create a brand new specialty stout. Bell’s Milchkaffee (5.5% ABV) is a sweet, milk stout brewed with a blend of two coffee beans, Pressed for Success, a medium roasted Nicaraguan coffee and Killer Beanz, a dark roasted Papua New Guinea coffee, roasted just a block away from Bell’s original brewery, next to the Eccentric Café, in downtown Kalamazoo.