Craft beer industry news.
Upland Brewing Co. announced today that REVved UP Coffee Blonde Ale will be released on draught and in 6 packs starting April 1. Both Upland’s Coffee Blonde Ale and Revolution’s Coffee Brown Ale will be on tap at Upland tap rooms in early April.
David Flores has been named chief operating officer of Zeon, one of the country’s leading innovators of Point of Purchase signage and the strategic partner of choice to create marketing approaches that help customers build and reinforce their brands. As COO Flores’ responsibilities will include managing Zeon’s day-to-day operations in Creative Services, domestic and international manufacturing, and to oversee the company’s warehouse and fulfillment processes.
Alabama lawmakers passed a bill late yesterday evening that, if signed into law, would grant limited direct-sales privileges to brewers in the state and clean up other other outdated alcohol industry regulations. Now en-route to governor Robert Bentley’s desk, Senate Bill 211, the companion draft of House Bill 176, would give small brewers in Alabama the right to sell up to 288 oz. of beer directly to consumers for off-premise consumption.
Blue Moon is no longer artfully crafted. The 21-year old craft brand has ditched its old tagline for messaging aimed at “shifting the conversation” to include consumers’ creativity and to “recruit new consumers into craft.” The company has unveiled an entirely new look for the brand, as well as the new “something’s brewing” campaign.
Rochester Mills Beer Co. & Production Brewery announce a 2016 seasonal release of Tongue Tied Cherry Saison, a Belgian style wheat ale set for April 4th. Tongue Tied Cherry Saison was introduced as a draft only release last year. Due to the popularity of the beer and the investment in can labeling technology, Tongue Tied will now be available for enjoyment during the Spring and Summer seasons on draft and packaged in 16 oz. aluminum cans across Rochester Mills’ full distribution network beginning April 4.
Shmaltz Brewing Company gave craft beer fans a little sneak peek of their latest variety pack at SF Beer Week, NYC Beer week and Saratoga Beer week. The Upstate New York brewery is now ready for the nationwide release of MANNAge à trois. Joining the brewery’s beloved every day IPA and Gold medal winner at the World Beer Championships, Hop MANNA, are two new Shmaltz IPAs for 2016, Hop Momma and Hop Mania.
Today, Anchor Brewing Company announces the return of the California Craft-Pack, a unique mixed 6-pack featuring two cans each of Anchor California Lager, Liberty Ale, and the newly released Go West! IPA. Designed for beer fans to sample three legendary brews from America’s first craft brewery, the California Craft-Pack brings Anchor favorites together in one convenient offering.
Breakthru Beverage Wisconsin is pleased to announce a new partnership with two fast growing craft producers: Crafted Artisan Meadery and Finnriver Farm & Cidery. “We are very excited to partner with both Finnriver and Crafted,” said Mark Cirillo, Breakthru WI Director of Beer. “These additions help round out our craft portfolio and show Breakthru’s willingness to expand into untapped categories like cider and mead.”
Sipp Industries, Inc. (OTC: SIPC), a diversified conglomerate corporation specializing in technology, manufacturing and distribution of commercial and consumer products, announces a new agreement with Ute Pass Brewing Company for hemp supply and hemp beer product development.
Beverage 364 announced today the launch of Familia Soroa Sidra Del Verano, a refreshing Hard Cider from the Basque region of Spain. The official launch date for Sidra Del Verano is April 1, 2016. The Soroa Family has been making Cider in the Basque region of Spain since 1918. For an easier drinking style, Familia Soroa uses only culinary apples rather than bitter sweet cider apples – a subtle blend of Golden Show, Fuji and Pink Lady varieties.
Beginning this month, Sun King Brewery, Indianapolis’ largest beer brewer, will expand the distribution of its fresh, local, beer through Indiana Beverage, one of Indiana’s largest distributors of beer and wine, to 24 counties across northern Indiana, including four of the state’s biggest cities: South Bend, Fort Wayne, Hammond and Gary. With this announcement, Sun King beer will be available throughout the entire state of Indiana for the first time in the brewery’s history.
Alabama Senate Reviewing Direct Sales Bill; Maine Brewpubs Denied Off-Premise Sales; Oklahoma Looks to Update Three-Tier System Laws; Missouri State Reps Consider Cold Beer Bill
Former Popchips CEO and the snack brand’s current co-chairman, Paul Davis, has joined Craft Brew Alliance’s board of directors, the beer company announced yesterday. Davis, whose resume includes running companies like Coinstar/Redbox, Kettle Foods and Barilla America, brings more than “three decades of consumer packaged goods experience” to the CBA board, the company said in a statement.
Since the inception of the Great American Beer Festival 33 years ago, the “American-Style Lager or Light Lager” category has been dominated by macro-breweries. That was until 2015 when Lone Tree Brewing Company took silver for its Summer Siesta and Sycamore Brewing (Charlotte, NC) took bronze for its Southern Girl Lager.
