Craft beer industry news.
Full Sail Brewing has updated its look. The Oregon-based craft brewery this week unveiled a new logo and refreshed artwork for several of its core brands. Focusing on natural elements and landmarks surrounding the brewery, the rebrand was intended to emphasize Full Sail’s connection to nature and to modernize the company’s image in a market flooded with thousands of craft beer options.
This week 2 Towns Ciderhouse introduces Sun’s Out Saison, the newest in its Limited Release line of rare, one-off ciders. Sun’s Out Saison is made with tart, fresh-pressed Northwest apples fermented on peaches with an authentic French saison yeast. Roll up your sleeves to get ready for this unfiltered, dry, slightly spicy and phenolic cider, with lots of big, clean, fresh-peach aromatics.
Today Budweiser launches ‘Tackle Impossible: A Force for Safer Roads’ in the United States and calls on young adults to join together to create smart driving innovations and help stop preventable road crashes. The initiative will ignite the entrepreneurial spirit of young adults to tackle global road safety and help find solutions to drunk driving. The initiative is part of the brand’s global commitment to build a better world.
Bell’s Brewery is excited to announce another new addition to its specialty packaging lineup this year. Bell’s Hopsoulution Double IPA (8% ABV) will return in 12 oz. bottles, packaged in six-packs, this May, in addition to draught.
June Lake Brewing, creator of #superawesomebeer, is releasing its first ever, limited edition, American Wheat beer Friday, April 1st, to commemorate the JLA Project’s Fourth Annual JLA Banked Slalom snowboard event at California’s Mammoth Mountain. The JLA Project is the nonprofit foundation setup in memory of much beloved professional snowboarder, Jeff “Jeffy” Lin Anderson, to support the arts, snowboarding and skateboarding in the Eastern Sierra region of California.
Creature Comforts Brewing Company collaborated with Brooklyn-based Other Half Brewing Company to brew a Baltic Porter named The King’s Ransom. This beer was packaged in 12-ounce cans and will be released on April 8 at Creature Comforts. The King’s Ransom is a strong, chocolatey Baltic Porter with a 10.2 percent ABV.
In time for the warm weather to arrive, we are excited to announce a new summer beer called Laughing Water Australian Sparkling Ale for both draft and package options. Head Brewer Eilise Lane has been working on an Australian Sparkling recipe for the last year and has landed on what we believe will be a new staple for the summer months.
Deschutes Brewery will continue distributing in the St. Louis area, albeit with a new wholesaler, the Oregon-based beer maker announced today. The company has signed an agreement with Major Brands, the largest Missouri-owned distributor of wine, beer, spirits and non-alcoholic beverages.
The City of Sanbuenaventura, just Ventura to locals, was founded in 1782 by Father Junipero Serra and incorporated in 1866. Nicknamed the ‘city of good fortune’, Ventura now has more good fortune to bestow, with the release of its very own Anniversary Session IPA.
Oskar Blues Brewery dives deep into raw ingredients with farmers and maltsters for the launch of Beerito, a Vienna Mexican lager set to be released at the end of March. Oskar Blues’ own malty sanchez, Beerito, weighs in at 4.0% ABV and 21 IBUs.
Bold Rock Hard Cider announces the widespread release of its new spring seasonal, Honeydew Cider. This limited release, made with locally picked Blue Ridge apples and infused with the bright flavors of real honeydew melons, is now available on draft and in six packs where Bold Rock is sold.
Flat12 Bierwerks will release Hinchtown Hammerdown, a limited-edition, pilsner-style beer brewed in partnership with Verizon Series IndyCar driver, James Hinchcliffe. The collaboration beer is brewed every year for the month of May – which in Indianapolis, is all about racing.
Rotation nation is alive and well. Popular craft-centric chain Yard House, which operates 63 restaurants across the U.S. and boasts an average of 130 tap handles per location, this week announced plans to evolve its beer program by adding nearly 1,600 new draft offerings. Beginning March 28, The California-based on-premise retailer, which recently completed its annual “beer review,” said it would tap an average of 20 to 30 new beers per restaurant.
As Coney Island’s Luna Park is gearing up to open its gates for the summer, Coney Island Brewing Company is also preparing a full summer lineup for fans by launching new styles and packages. In a nod to the Coney Island’s innovation brewery located at MCU Park on Coney Island, the brand is proud to introduce Home Plate Pale Ale.
