Imagine calling a business meeting on a Sunday, in the morning, without serving coffee. Then add instructions: Don’t eat breakfast or drink coffee before arriving, and IF you brush your teeth, make it at least an hour before you arrive. As the group leader, you’d rightly expect attendance to hover near zero. But there is a time and place where everyone shows up. Hungry and uncaffeinated, employees arrive at Highland Brewing Company for one Sunday morning assignment: deciding the flavor profile for this year’s batch of Cold Mountain Winter Ale.
Las Vegas, NV –Expanding its local craft influence on The Strip, Sin City Brewing Co. will open its newest bar at Grand Bazaar Shops on October 28. The local brewery’s fourth location will feature its five signature craft beers, a rotating seasonal brew, and the brewery’s first outdoor seating delivering an al fresco drinking experience… Read more »
After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis released a full-length commercial today, “Airboat”, revealing more of the character’s mystique and depth. In this latest installment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as he races airboats down sand dunes and spars in Samurai armor. The modernized campaign features a more interactive character whose adventures show why he’s different and how he’s gained his legendary status.
In July, Massachusetts Treasurer Deborah Goldberg promised to assemble a task force that would examine the state’s decades-old liquor laws. Three months later, additional details have emerged on what that group will look like, and what it will be asked to accomplish. “According to the treasurer’s office, it will be an autonomous body, free of all control, including the long reach of Bill Kelley and the wholesalers and the brewers,” John Connell, a Boston-based alcohol attorney who represents clients across all three tiers of the industry, told a room of more than 150 beer industry professionals attending last night’s Brew Talks meetup at Jack’s Abby.
Incredible Pulp is coming in with its superpowers to blow the consumer away! Incredible Pulp Blood Orange Extra Pale Ale is smashing into Boneyard Beer’s line-up.
Melvin Brewing continues its upward trajectory with the addition of beer industry expert Steve Breezley to its board of directors. Steve works as an independent brewing and management consultant with more than 20 years of experience at notable breweries including Jackson’s Snake River Brewing Company and Boulder’s Avery Brewing Company.
The Unknown Brewing Company, located in Charlotte’s South End, is staying true to its commitment of keeping it weird with the release of its 2016 Día de los Muertos (Day of the Dead) series beer, Dos AK’s, on Tuesday, November 1.
Gun Hill Brewing Company today announced the opening of their first full-service tavern, located at 780 East 133rd Street in Port Morris, Bronx. Opening Day is set for November 4, 2016 at 7:00 p.m.
The ongoing thirst for the hippest and hoppiest IPA has taken a new turn – a conscience for conservation. North Coast Brewing Company (www.northcoastbrewing.com) located in Fort Bragg, CA, has launched a new brew which raises money for marine mammal research and rescue with the sale of every bottle or keg.
If you’re going to head to Texas, you have to go big. When Bell’s Brewery launches in the Lone Star State, a special, limited release beer will accompany Bell’s full portfolio in early March, 2017.
The overall economic impact of the Oregon Brewers Festival has declined for the second consecutive year. The 2016 edition of the five-day festival, one of the oldest and most well-attended in the U.S, generated $29.3 million in economic impact, a three percent dip from the previous year.
The Lost Abbey is set to release the 18th edition in its Veritas line of beers, with the on-sale beginning on Thursday, October 27th at Noon (PST). Veritas has been an ongoing experiment of the relationship between fruit, Brettanomyces and barrel aging.
It’s been nearly one year since we last invited a guest to contribute to the Brewbound Voices column, but we’re excited to pick things back up with a three-part series on branding considerations for three types of beer companies: bootstrapped breweries-in-planning, well-funded startups and firmly-established players who are looking to rebrand.
“Dr.” Bill Sysak, regarded as one of the top craft beer experts in the world, is proud to announce the launching of his new brewery in San Marcos, California, slated to open spring of 2017.
