Newswire

ST. LOUIS, MO – Budweiser, the iconic global beer brand, today revealed a new design, seen in its can and secondary packaging, that will roll out of U.S. breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year. The new can design is Budweiser’s… Read more »

NEW YORK – Shmaltz Brewing Company, ringleaders of the sideshow-inspired Coney Island Craft Lagers, is excited to announce the release of Coney Island Barrel-Aged Human Blockhead. Weighing in at 10% ABV, this burly Imperial American Bock has aged over five months in first-use Buffalo Trace Kentucky Straight Bourbon Barrels. While Human Blockhead originally was conceived… Read more »

NEW YORK – With Autumn’s cooler weather, adult consumers tastes shift to richer more full-flavored beers. This fall, Newcastle Brown Ale is offering discerning beer drinkers everywhere the taste they are looking for and more through Newcastle’s ‘Your Beer. Your Gear’ fall retail program. ‘Your Beer. Your Gear.’ encourages adult shoppers to enjoy the lightly… Read more »

PHILADELPHIA, PA – Yards Brewing Co., one of Pennsylvania’s largest breweries, is leading the effort in the brewing industry in Pennsylvania for a cleaner environment. Based in downtownPhiladelphia, Yards selected Washington Gas Energy Services, Inc. (WGES), a leading supplier of electricity and natural gas in the mid-Atlantic, as their electricity supplier. WGES will supply 100%… Read more »

NEW YORK – Heineken┬«, the number one selling European import beer in the U.S., is unveiling the details of its ‘Spread Your Holiday Cheer’ retail program in plenty of time for grocery, c-store and liquor retail partners to plan for big 2011 holiday sales. Heineken’s multi-channel ‘Spread Your Holiday Cheer’ program offers adult consumers convenience… Read more »

SAN ANTONIO, TX — As a response to the movement in the craft brewing industry towards session beers, Ranger Creek created a new line of beers they are calling RE: SESSION. The first two beers are on the market now in limited quantities at select bars. “The RE: SESSION name has a double meaning,” explains… Read more »

NEWPORT BEACH, CA – In response to an overwhelming demand from its distributor and retail partners, Coast Brands Group, LLC has announced the creation of its Craft Beer Division.

LONGMONT, CO – Oskar Blues has formed the official OB Brewskee-Ball League, creating the Rocky Mountain arm of the National BrewSkee-Ball League and getting Oskar Blues Brewery “some real balls.” Brewskee-Ball http://brewskeeball.com is a sanctioned competitive sport currently played in New York City, San Francisco, Wilmington, N.C., Austin, TX, and now ColoRADo.

MIDDLEBURY, VT — Bret Williams, President and CEO of Green Mountain Beverage, recently announced that the hard cider company is changing its name to Vermont Hard Cider Company, LLC effective August 1, 2011. The name change comes at a time when the hard cider category is experiencing significant growth in the United States. The company… Read more »

MUNICH, GERMANY — When temperatures rise, there is no better than a nice refreshing white beer cold. Over the years, the Paulaner brewery in Munich, began selling its specialty beer in over 60 countries. “And demand is growing,” says Marcus Korte, director of international sales of Paulaner brewery. “Our international markets are very encouraging,” said… Read more »

FT. COLLINS, CO. – Still breaking ground in their 20th year, New Belgium Brewing has dipped into the world of publishing with Tour de Fat; Sights, Sounds, Feelings, Flavors, a coffee table art book celebrating the first eleven years of the Colorado brewer’s traveling, philanthropic bike festival. The limited edition hard cover book chronicles the… Read more »

GORHAM, ME – Sebago Brewing Company is pleased to announce the release of their Single Batch Series Beer, 2011 Grand Cr├╝e on Friday July 22. 2011 Grand Cr├╝e (8.8% ABV) is a unique blend of Bourbon Barrel Aged Full Throttle Double IPA, Barleywine and fresh Frye’s Leap IPA. This beer is complex from both the… Read more »

FRAMINGHAM, MA – Jack’s Abby Brewing, an American craft brewer specializing in lagers, today announced the start of production at their Framingham, MA brewery. The company also announced the opening of a gift shop and the beginning of tours at the Framingham facility. Public tastings are scheduled to begin this month.

BOULDER, CO – For the second consecutive year, the American Homebrewers Association (AHA) conducted a survey of homebrew supply shops. The 2011 survey, conducted in the spring, saw a dramatic increase in respondents—67 percent increase over 2010’s survey. Across the board, the results indicate that homebrewing is growing consistently, leading to a more diverse demographic… Read more »