Headlines

Sierra Nevada has formally promoted Lesley Albright to VP of marketing after she took the reins to the department in late 2022, the company announced.

Total beer category dollar sales at off-premise retailers reached more than $44.6 billion in 2022, according to the market research firm IRI.

The cider segment has long been dominated by a small sampling of national brands which shape the industry’s perception of the segment’s overall performance. But regional cider brands tell a different story; one of growth, product diversity and changing consumer perspectives.

The pool of craft brewers launching non-alcoholic beers continues to grow. Joining the fray is Hops & Grain founder Josh Hare, who launched Rick’s Near Beer in late 2022.

Anheuser-Busch InBev (A-B) may have ceded advertising exclusivity rights to Super Bowl LVII, but the world’s largest beer manufacturer will continue to have an outsized presence during breaks in the game.

Middle-tier consolidation is off to the races. This week marked the first two distributor deals of the year.

Consumers have filed a class action lawsuit against spirits giant Sazerac claiming the company’s malt-based Fireball Cinnamon has misled them because it lacks the whisky base of its parent brand, Fireball Cinnamon Whisky.

The Beer Institute (BI), Brewers Association (BA) and the National Beer Wholesalers Association (NBWA) have joined forces to oppose a bill in North Dakota, which would tax certain ready-to-drink canned cocktails (RTDs) at the same rate as wine.

Monster Energy Company unveiled its full 2023 innovation pipeline during its annual investor meeting webcast on Wednesday, showcasing its ambitions in the better-for-you energy, alcohol, and canned water categories.

Leadership development speaker, coach, and consultant Sarah Bettman joins the Brewbound Podcast to discuss the diversity, equity and inclusion topics facing beverage alcohol companies and how they can avoid just “checking off boxes.”

Asheville, North Carolina-based Bhramari Brewing Co. has allegedly laid off numerous staff members and temporarily shut down one of its two taprooms this month, Citizen Times reported.

Roughly one year after tweaking its formulation and packaging format, energy drink ZOA is revamping its product lineup once again with new flavors, a refreshed can design and a marketing campaign built around the tagline “Fuel Something Bigger.”

The makers of pouch-packaged alcoholic beverage brand SUNiCE continue to push into alternative formats.

Diageo is deepening its roster of top-tier brands in reaching an agreement to acquire super-premium dark rum label Don Papa Rum for an initial fee of $281.5 million, the company announced today.