News

Craft beer industry news.

Creature Comforts to Release A Force For Good Collaboration with Sierra Nevada

Every year, Creature Comforts Brewing Co. partners with a new brewery to create a collaborative beer as a part of its Get Comfortable community impact program. During the 2021 season, the brewery collaborated with Sierra Nevada Brewing Co. to brew a Double IPA celebrating the breweries’ shared appreciation for Citra hops.

Troy Aikman and Beer Industry Veterans Launch Eight Lager

Troy Aikman and Beer Industry Veterans Launch Eight Lager

Pro Football Hall of Famer and color commentator Troy Aikman has joined a new team, this time in the beer industry. Aikman and a crew of industry veterans are launching Eight, a lager brewed with organic grains that checks in at 4% ABV, 90 calories and 2.6 grams of carbs.

Bump Williams Consulting: Hard Seltzers Dominate Best-Selling New Brands and Growth-Driving Brands in 2021

Bump Williams Consulting: Hard Seltzers Dominate Best-Selling New Brands and Growth-Driving Brands in 2021

Of the 25 best-selling new brands last year, 20 are hard seltzers, according to NielsenIQ data shared by BWC. The top five include Mark Anthony Brands’ White Claw variety pack No. 3, Boston Beer Company’sTruly Punch variety pack, Truly Iced Tea variety pack, Molson Coors Topo Chico Hard Seltzer and Mark Anthony’s Mike’s Hard Lemonade Seltzer variety pack.

Pabst Blames Sexually Explicit Tweets on Associate’s ‘Poor Judgment’

Pabst Blames Sexually Explicit Tweets on Associate’s ‘Poor Judgment’

As the broader beer industry continues to grapple with the fallout from an outpouring of stories of sexual harassment and misogyny, one of the largest beer makers in the U.S. has entered 2022 with a series of sexually suggestive tweets as part of an anti-Dry January campaign.

Australian Shane McNamara Earns Title of Master Cicerone

The Cicerone Certification Program announced this week that Shane McNamara has become the first Australian Master Cicerone, joining a group of only 19 other individuals world-wide to earn the title.