FIFCO USA

FIFCO USA has appointed former Molson Coors executive Dan Hennessy as its new chief sales officer, effective February 8. Meanwhile, San Diego hard kombucha maker JuneShine has hired former Stone Brewing VP of sales Todd Karnig as chief commercial officer. And the Brewers of Pennsylvania (BOP) has appointed Adam Harris as executive director of the state guild.

Beverage industry veteran, Seagram’s has officially joined the seltzer party and is taking a fresh approach. Leading with fruit infused flavors, Seagram’s Hard Seltzer delivers on taste while sustaining the category’s 5% ABV and 100-calorie ‘standard.’ Seagram’s Hard Seltzer comes in four deliciously crafted unique combinations: Tropical Pineapple, Mango Peach, Mixed Berry and Watermelon Lime. Variety packs hit shelves February 2021 across select national markets.

The changes at FIFCO USA are continuing into the new year, as the company parted ways with Josh Halpern, who had served as chief sales officer over the last three years.

Pyramid Brewing, makers of the award-winning Apricot Ale, announced a major packaging redesign for the brewery’s existing beer lineup.

The Magic Hat Brewing Company has released a new, limited batch summer quencher to ensure that no palate goes dry during the sun’s searing reign. Bartlett Bay is a margarita gose that welcomes overheated beer lovers “into the bay” for a quick cool-off.

In the latest episode of the Brewbound Podcast, FIFCO USA chief sales officer Josh Halpern explains how the company came to embrace being a big-small brewery, how that leads to co-creating brands with reality TV stars and why ceding some creative control to build brand equity with popular platforms such as Barstool Sports is necessary.

FIFCO USA today announced the promotion of Piotr Jurjewicz to the position of Chief Marketing Officer.

The hard seltzer category could reach about 10% of the beer market in the next few years, according to research reports from two leading financial services firms. Meanwhile, FIFCO USA has stopped production of Pura Still, the 95-calorie, 4.5% ABV spiked still water brand after less than two years, according to a memo sent to wholesalers this week. Finally, Iron Heart Canning, the country’s largest mobile canning service provider, announced today an agreement to acquire Michigan Mobile Canning.

Costa Rica-headquartered FIFCO today named beverage industry veteran Rich Andrews as the next CEO of FIFCO USA. Andrews will supplant Adrian Lachowski, whose planned exit from the company was announced last week.

FIFCO USA CEO Adrian Lachowski will exit the company on January 15, 2020, Costa Rica-headquartered global beverage company FIFCO (Florida Ice and Farm Co.) announced Wednesday. FIFCO expects to announce Lachowski’s successor in mid-January.

FIFCO USA is embracing its role as a “big-small company.” With just 1.3% of market share, FIFCO is nowhere near the size of the world’s largest brewery, Anheuser-Busch, but both companies have the same number of wholesalers. FIFCO USA is still able to pull in big-name celebrity sponsorships. Those celebrity relationships were on display during FIFCO USA’s national sales meeting last week in Philadelphia.

Pyramid Brewing Co. has announced the introduction of its first-ever packaged hazy IPA, Blazing Bright. Starting October 15, Blazing Bright will be available year-round as the eighth beer in Pyramid’s annual line-up.

In this week’s edition of Last Call: Pyramid owner FIFCO USA settles a lawsuit with its Alehouse staff; Manhattan Beer Distributors and its delivery drivers battle over alleged ‘wage theft;’ Left Hand enters the CBD-infused, non-alcoholic drink market; New Delhi bans A-B InBev for three years; and more news bites.

Leading Costa Rican beer and malted beverages company Florida Ice & Farm Company (FIFCO) is reducing its environmental footprint with a new Global Water & Energy (GWE) wastewater treatment plant.