ROCHESTER, N.Y. – FIFCO USA today announced the promotion of Piotr Jurjewicz to the position of Chief Marketing Officer. Piotr joined the company in March of 2019 and previously led consumer marketing as vice president for the company’s beer portfolio. In his new role, Jurjewicz will lead marketing for FIFCO USA’s Beer and Beyond Beer businesses with a focus on consumer connections, brand development and accelerating innovation.
“With over 20 years of marketing experience in the U.S., Latin America and Europe, Piotr brings a strong and diverse track record of success in developing brands, introducing innovative products and successfully leading cross-functional teams,” said Rich Andrews, CEO, FIFCO USA. “We’re excited to have him at the helm of our marketing efforts.”
Prior to joining FIFCO USA, Jurjewicz spent two decades at SAB Miller where he held positions of increasing responsibility, leading marketing teams across Europe and Latin America. His most recent positions include: Director of Consumer Marketing, LATAM in Miami, Fla.; Vice President, Marketing for Kompania Piwowarska, its Polish subsidiary; and Vice President, Marketing for Bavaria, its Colombian subsidiary.
According to Jurjewicz, the first year at FIFCO USA gave him the unique opportunity to get to know and appreciate the depth of talent on the marketing team. “My job is to create an environment where we can collectively succeed and overcome the challenges in our industry,” said Jurjewicz. “Beyond our people, one of our greatest assets is our wholesaler network, which brings our brands to life at retail. Building on those relationships, while strengthening our brand proposition, is key to our success.”
About FIFCO USA
FIFCO USA, headquartered in Rochester, New York is among the top 10 brewers in the United States. FIFCO USA’s portfolio includes Labatt USA, Genesee Brewing Company, Magic Hat Brewing Company, Portland Brewing Company and Pyramid Brewing Company.
FIFCO USA also owns top flavored malt beverage brands including Seagram’s Escapes, which has experienced 10 consecutive years of growth, and Seagram’s Spiked. FIFCO USA contract brews beer and alcoholic beverages on behalf of other companies. FIFCO USA promotes smart consumption of its beverages.