The hard seltzer category could reach about 10% of the beer market in the next few years, according to research reports from two leading financial services firms. Meanwhile, FIFCO USA has stopped production of Pura Still, the 95-calorie, 4.5% ABV spiked still water brand after less than two years, according to a memo sent to wholesalers this week. Finally, Iron Heart Canning, the country’s largest mobile canning service provider, announced today an agreement to acquire Michigan Mobile Canning.
Costa Rica-headquartered FIFCO today named beverage industry veteran Rich Andrews as the next CEO of FIFCO USA. Andrews will supplant Adrian Lachowski, whose planned exit from the company was announced last week.
FIFCO USA CEO Adrian Lachowski will exit the company on January 15, 2020, Costa Rica-headquartered global beverage company FIFCO (Florida Ice and Farm Co.) announced Wednesday. FIFCO expects to announce Lachowski’s successor in mid-January.
FIFCO USA is embracing its role as a “big-small company.” With just 1.3% of market share, FIFCO is nowhere near the size of the world’s largest brewery, Anheuser-Busch, but both companies have the same number of wholesalers. FIFCO USA is still able to pull in big-name celebrity sponsorships. Those celebrity relationships were on display during FIFCO USA’s national sales meeting last week in Philadelphia.
Pyramid Brewing Co. has announced the introduction of its first-ever packaged hazy IPA, Blazing Bright. Starting October 15, Blazing Bright will be available year-round as the eighth beer in Pyramid’s annual line-up.
In this week’s edition of Last Call: Pyramid owner FIFCO USA settles a lawsuit with its Alehouse staff; Manhattan Beer Distributors and its delivery drivers battle over alleged ‘wage theft;’ Left Hand enters the CBD-infused, non-alcoholic drink market; New Delhi bans A-B InBev for three years; and more news bites.
Leading Costa Rican beer and malted beverages company Florida Ice & Farm Company (FIFCO) is reducing its environmental footprint with a new Global Water & Energy (GWE) wastewater treatment plant.
In this week’s edition of Last Call: MillerCoors sells its Eden facility for $2.75 million; Reyes acquires 2.5 million cases from Mission Beverage; Blue Moon is named the “Official Craft Beer” of the Kentucky Derby; and more industry news.
The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.
