FIFCO USA is embracing its role as a “big-small company.” With just 1.3% of market share, FIFCO is nowhere near the size of the world’s largest brewery, Anheuser-Busch, but both companies have the same number of wholesalers. FIFCO USA is still able to pull in big-name celebrity sponsorships. Those celebrity relationships were on display during FIFCO USA’s national sales meeting last week in Philadelphia.
Pyramid Brewing Co. has announced the introduction of its first-ever packaged hazy IPA, Blazing Bright. Starting October 15, Blazing Bright will be available year-round as the eighth beer in Pyramid’s annual line-up.
In this week’s edition of Last Call: Pyramid owner FIFCO USA settles a lawsuit with its Alehouse staff; Manhattan Beer Distributors and its delivery drivers battle over alleged ‘wage theft;’ Left Hand enters the CBD-infused, non-alcoholic drink market; New Delhi bans A-B InBev for three years; and more news bites.
Leading Costa Rican beer and malted beverages company Florida Ice & Farm Company (FIFCO) is reducing its environmental footprint with a new Global Water & Energy (GWE) wastewater treatment plant.
In this week’s edition of Last Call: MillerCoors sells its Eden facility for $2.75 million; Reyes acquires 2.5 million cases from Mission Beverage; Blue Moon is named the “Official Craft Beer” of the Kentucky Derby; and more industry news.
The Brewbound Podcast features interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes every Thursday.
