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Goldman Sachs: Labor Day Weekend Total Beer Sales +7%; Hard Seltzer Sales +137%
Despite out of stock issues from key suppliers, Labor Day weekend beer sales increased over the holiday weekend last year and indicate the beer category’s off-premise sales will finish the year strong, according to a report from Goldman Sachs Equity Research.
Constellation Brands Strikes Sponsorship Deal with NFL’s Los Angeles Rams and Chargers and Las Vegas Raiders
Constellation Brands is going Hard Knocks with its latest NFL sponsorship deal. The Los Angeles Rams and Chargers — the featured teams on this year’s edition of the HBO documentary series — have locked up multi-year partnerships with the maker of Mexican import beers.

Constellation Brands Shipments Decline 6.3%, Depletions Increase 5.6% in Q1 2021; Mexico Brewery Back Online After Shutdown
Constellation Brands, which begins its financial year in March, had a rollercoaster of a first quarter for FY 2021, with net sales declining 6%, to $1.9 billion, but beer depletions (sales to retailers) increasing 5.6%.
Constellation Brands Ventures to Invest $100 Million in Black-Owned Beverage Companies by 2030
Constellation Brands’ venture capital arm will invest $100 million in beverage alcohol startups with Black founders over the next decade, the company announced today.
Last Call: Wholesaler Purchasing Bounces Back in May; Terry Hopper Exits Vermont Cider Co.
The National Beer Wholesalers Association’s monthly Beer Purchasers’ Index bounced back from a dismal 35 reading in April to an overall index of 66 in May. Long-time Vermont Cider Co. executive Terry Hopper is exiting the maker of Woodchuck Hard Cider, effective today. And more industry news bites.
Press Seltzer Hires Bruce Jacobson as COO; Constellation Brands Appoints Bill Renspie as Beer Division’s Chief Customer Officer
Two months after Constellation Brands made a minority investment in Press Premium Alcohol Seltzer, the company’s chief commercial officer for its beer division, Bruce Jacobson, announced he is leaving the beer, wine and spirits company after 17 years to join the Milwaukee, Wisconsin-based hard seltzer maker.
Constellation Brands Expands Modelo Chelada Lineup with Modelo Chelada Mango y Chile
Modelo, the beer brewed with The Fighting Spirit, announces the availability of Modelo Chelada Mango y Chile – the newest flavor addition to the No.1 Chelada brand lineup.
Constellation Brands’ Modelo Commits $500,000 to #FirstRespondersFirst
Modelo, the beer brewed for those with The Fighting Spirit™, announces a partnership with #FirstRespondersFirst, an initiative of Harvard T.H. Chan School of Public Health, Thrive Global, and the CAA Foundation to support U.S. healthcare workers battling against COVID-19.
Constellation Brands Does Not Expect Disruption of Corona and Modelo Brands; Posts $8.34 Billion in Sales for FY 2020
Constellation Brands will continue production of import brands Corona, Modelo and Pacifico at its facilities in Mexico, despite the suspension of nonessential businesses in that country.
Funky Buddha Announces Beers for the Biz Program
Right now, we all need to raise a beer – and a hand – for those in the biz.
Last Call: House Passes, President Trump Signs $2.2 Trillion Stimulus Bill; February Shipments Decline
The U.S. House of Representatives passed the $2.2 trillion stimulus package Friday afternoon and sent the bill to President Donald Trump, who signed the bill into law at 4 p.m. ET in the Oval Office. U.S. brewers shipped 11,350,000 barrels in February, a decline of 0.7% compared to February 2019, according to national trade group the Beer Institute.
COVID-19 Response: Ball Increases Production of Crowler Cans; Senate Passes $2 Trillion Aid Package
Ball Corporation has added production of 32 oz. crowler cans and expects to have a supply ready to hit the market in two days. The U.S. Senate unanimously passed the Coronavirus Aid, Relief, and Economic Security Act, the $2 trillion stimulus package to aid the public health and economic crisis caused by the COVID-19 pandemic. Deschutes Brewery founder Gary Fish told the Bend Bulletin that the company has laid off about 60% of its staff.

Ballast Point Deal Closes; New Ownership Discusses Path Forward
Constellation Brands’ sale of Ballast Point to an investor group fronted by little-known Chicago upstart beer company Kings and Convicts officially closed on Monday.
Brewers Association: Craft Brewers Conference Will Go On Despite Coronavirus Concerns
In an effort to reassure attendees of next month’s Craft Brewers Conference & BrewExpo America in San Antonio, Texas, the Brewers Association (BA) said Monday that the show will go on as planned despite fears over the spread of the coronavirus-caused disease, COVID-19.