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Constellation Brands Expands Distribution of Funky Buddha Throughout the Southeast

OAKLAND PARK, Fla. — Florida’s craft brewery, Funky Buddha, is making a splash with its Funky Buddha Premium Hard Seltzer (4.5% ABV) product line which will be available in 10 markets. Currently available throughout the state of Florida, expansion will include distribution to Alabama, Georgia, Maryland, North Carolina, South Carolina, Tennessee, Virginia, Washington, D.C., and… Read more »

WWE’s Rey Mysterio Named Victoria Brand Ambassador as Part of Sponsorship Deal

WWE star Rey Mysterio is the new brand ambassador for Constellation Brands’ Victoria Beer brand. Mysterio, regarded in the pro wrestling world as one of the greatest luchadors of all time, kicked off the partnership Sunday night during the wrestling circuit’s first major event of the year, the Royal Rumble.

Super Bowl Still Means Big Q1 Beer Volumes, But Full Year Impact Lessens

The first major beer drinking occasion of the year is less than a week away as nearly 100 million viewers are expected to tune into Super Bowl LV between the Kansas City Chiefs and the Tampa Bay Buccaneers on February 7. How big is the Super Bowl for the industry? “It is still a big deal for Q1 volumes and is a big jump compared to other weeks in Q1,” National Beer Wholesalers Association chief economist Lester Jones said.

Constellation Brands’ Depletions Increase 12% in Q3; Funky Buddha Hard Seltzer to Expand to 10 Markets

The biggest challenge the producer of popular Mexican import brands Corona, Modelo and Pacifico faced in 2020 came in March when the Mexican government ordered the shutdown of all manufacturing industries, including beer. This pause in production led to depleted inventory that was still being replenished into the third quarter and created a gap between shipments (sales to wholesalers) and depletions (sales to retailers) growth.

Funky Buddha Releases Premium Hard Seltzer in Florida

Florida’s craft brewery, Funky Buddha, is making a splash with their Funky Buddha Premium Hard Seltzer (4.5% ABV) product line entering the popular fast-growing hard seltzer market. With an unbeatable focus on flavor and quality ingredients, Funky Buddha’s new Premium Hard Seltzers are available in four vibrant, natural flavors: Tropical Mango Guava, Lush Key Lime Cherry, Juicy Blood Orange, and Crisp Pink Grapefruit.