Cerveza Victoria has launched a marketing campaign featuring a new augmented reality activation designed to generate social media engagement and to celebrate this year’s Dia de Los Muertos Holiday.

Florida’s craft brewery, Funky Buddha, is making a splash with their Funky Buddha Premium Hard Seltzer (4.5% ABV) product line entering the popular fast-growing hard seltzer market. With an unbeatable focus on flavor and quality ingredients, Funky Buddha’s new Premium Hard Seltzers are available in four vibrant, natural flavors: Tropical Mango Guava, Lush Key Lime Cherry, Juicy Blood Orange, and Crisp Pink Grapefruit.

Constellation Brands and WWE this week announced a partnership to make Mexican import brand Victoria the “Official Beer of SummerSlam,” the wrestling promotion’s second largest event of the year slated for August 2021.

As athletic consumers look to cut sugars and artificial ingredients from their sports drink intake, BioSteel Sports Nutrition is aiming to compete head-on with category leaders via a new all natural, zero-sugar, RTD Tetra Pak line launching this month.

Overall beer purchasing intention expanded at wholesalers nationwide last month, according to the National Beer Wholesalers Association monthly Beer Purchasers’ Index (BPI).

In a summer plagued with out-of-stock issues, Constellation Brands’ beer depletions still increased 4.7% in the second quarter of the company’s fiscal year, the company shared today.

Despite out of stock issues from key suppliers, Labor Day weekend beer sales increased over the holiday weekend last year and indicate the beer category’s off-premise sales will finish the year strong, according to a report from Goldman Sachs Equity Research.

Constellation Brands is going Hard Knocks with its latest NFL sponsorship deal. The Los Angeles Rams and Chargers — the featured teams on this year’s edition of the HBO documentary series — have locked up multi-year partnerships with the maker of Mexican import beers.

Constellation Brands, which begins its financial year in March, had a rollercoaster of a first quarter for FY 2021, with net sales declining 6%, to $1.9 billion, but beer depletions (sales to retailers) increasing 5.6%.

Constellation Brands’ venture capital arm will invest $100 million in beverage alcohol startups with Black founders over the next decade, the company announced today.

The National Beer Wholesalers Association’s monthly Beer Purchasers’ Index bounced back from a dismal 35 reading in April to an overall index of 66 in May. Long-time Vermont Cider Co. executive Terry Hopper is exiting the maker of Woodchuck Hard Cider, effective today. And more industry news bites.

Two months after Constellation Brands made a minority investment in Press Premium Alcohol Seltzer, the company’s chief commercial officer for its beer division, Bruce Jacobson, announced he is leaving the beer, wine and spirits company after 17 years to join the Milwaukee, Wisconsin-based hard seltzer maker.

Modelo, the beer brewed with The Fighting Spirit, announces the availability of Modelo Chelada Mango y Chile – the newest flavor addition to the No.1 Chelada brand lineup.