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Brewery news

Virtue Cider Releases 2018 Rosé Cider in Cans

Virtue Cider announces the release of this year’s Rosé cider. Our cidermakers spent many months working with a range of botanicals to get just the right blend. Rosé pours with the light pink of spring apple blossoms, with bright floral notes and hints of fresh-picked apple, grapefruit peel, and green strawberry. The finish is clean and dry, with just a slight tartness.

Anheuser-Busch InBev to Release Michelob Ultra in 7 oz. Bottles

Michelob ULTRA, the fastest growing beer brand in the U.S., unveiled 7 oz. bottles, bringing consumers the superior, refreshing taste they’ve come to know and love from Michelob ULTRA at a portion that will fit their needs any night of the week.

President Trump’s Aluminum Tariff Would Harm Beer Industry, Stakeholders Say

In a move that would have wide-ranging effects on the beer industry, President Donald Trump yesterday announced plans to implement a 10 percent tariff on imported aluminum. The move comes weeks after the Commerce Department recommended tariffs on aluminum and steel as a national security precaution, citing the nation’s inability to build military weapons without foreign steel and aluminum.

Anheuser-Busch InBev Continues to Grow Global Revenue as US Shipments Decline

Anheuser-Busch InBev, the world’s largest beer maker, today reported 2017 global revenue growth of 5.1 percent even as its core beer offerings continued to suffer in the U.S. The company’s shipments to retailers declined by 3 percent in the U.S. last year, while sales to wholesalers dipped 3.5 percent. Revenues, meanwhile, declined by 2 percent domestically, despite growth of 1.5 percent on a per hectoliter basis.

IRI Worldwide: US Beer Sales Top $2 Billion in January

Following a year of flat sales at off-premise retail in 2017, U.S. beer dollar sales increased 3 percent through the first four weeks of 2018, according to retail data provider IRI Worldwide. IRI, a Chicago-based market research firm that tracks category-wide sales trends at off-premise retailers, reported total U.S. dollar sales of about $2.2 billion through January 28 in its multi-outlet and convenience (MULC) universe of stores (grocery, drug, club, dollar, mass-merchandiser and military).

Brewers, Distributors Prepare for Super Bowl Week Sales

As Sunday’s Super Bowl matchup between the New England Patriots and the Philadelphia Eagles unfolds on the field, Anheuser-Busch InBev will be attempting to capture viewers’ attention by running six ads during the commercial breaks.

IRI Worldwide: US Beer Sales Exceed $34 Billion in 2017

U.S. beer volume sales were roughly flat in 2017, according to retail data provider IRI Worldwide. The market research firm, which tracks category-wide sales trends at off-premise retailers, reported that total U.S. beer dollar sales topped $34 billion in the firm’s multi-outlet and convenience (MULC) universe of stores (grocery, drug, club, dollar, mass-merchandiser and military).