New Holland Brewing Company logo

New Holland Brewing Company

Holland · MI

Brewery news

New Holland Brewing Releases Ichabod Pumpkin Ale

One of fall’s most legendary pumpkin ales rides again this month with the limited-release batch of “Ichabod” by New Holland Brewing Company, a West Michigan-based craft brewer and distiller.

New Holland Brewing Company to Release Lake and Trail Lager

New Holland Brewing Company has partnered with REI Co-op, Merrell and Woosah Outfitters to celebrate 100 years of Michigan State Parks. Together, the partners have crafted a special beer and will host a series of events to benefit the state’s scenic parks.

New Holland to Release Dragon’s Milk Triple Mash

New Holland Brewing Company has announced the highly anticipated return of Dragon’s Milk Triple Mash. Last released in 2017, the bourbon barrel-aged stout will be available once again—in Michigan only—starting Saturday, April 27.

New Holland Brewing Company to Release Dragon’s Milk White

New Holland Brewing Company is excited to announce the launch of Dragon’s Milk White, a bourbon barrel-aged white stout. The first Dragon’s Milk product to be enjoyed in cans, Dragon’s Milk White offers a fresh approach that builds on a strong bourbon barrel-aging tradition.

New Holland to Launch New Brand Campaign

Tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout, New Holland Brewing Company is launching a new brand campaign: Share A Legend.

New Holland Brewing Rebrands Dragon’s Milk Stout

Recognized for creativity and artistry, New Holland’s Dragon’s Milk stout exemplifies the brewery’s commitment to craftmanship. The stout boasts flavorful, rich, robust characteristics that lend themselves to unique seasonal flavor combinations. The updated packaging, retail elements and branded merchandise will shift to a premium all-black base, allowing the hallmark dragon emblem to serve as the visual focus in place of the brewery’s own logo.