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New Holland Brewing Company
Holland · MI
Brewery news
New Holland Brewing Releases Ichabod Pumpkin Ale
One of fall’s most legendary pumpkin ales rides again this month with the limited-release batch of “Ichabod” by New Holland Brewing Company, a West Michigan-based craft brewer and distiller.
New Holland Brewing Company to Release Lake and Trail Lager
New Holland Brewing Company has partnered with REI Co-op, Merrell and Woosah Outfitters to celebrate 100 years of Michigan State Parks. Together, the partners have crafted a special beer and will host a series of events to benefit the state’s scenic parks.
New Holland to Release Dragon’s Milk Triple Mash
New Holland Brewing Company has announced the highly anticipated return of Dragon’s Milk Triple Mash. Last released in 2017, the bourbon barrel-aged stout will be available once again—in Michigan only—starting Saturday, April 27.

Last Call: Massachusetts High Court Denies Craft Beer Guild ‘Pay-to-Play’ Appeal; Drizly Sues Co-Founder
In this week’s edition of Last Call: The Massachusetts high court denies Craft Beer Guild’s “pay-to-play” appeal; Drizly sues its co-founder; U.S. beer shipments increase in January; and more industry news.
New Holland Brewing Company to Release Dragon’s Milk White
New Holland Brewing Company is excited to announce the launch of Dragon’s Milk White, a bourbon barrel-aged white stout. The first Dragon’s Milk product to be enjoyed in cans, Dragon’s Milk White offers a fresh approach that builds on a strong bourbon barrel-aging tradition.
New Holland Brewing to Release Kombucha IPA, Cerveza con Limón and Dragon’s Milk Line Extension
New Holland Brewing Company, West Michigan-based craft brewer and distiller, is kicking off 2019 with the announcement of two new seasonal brands and an addition to the Dragon’s Milk brand family.
New Holland to Launch New Brand Campaign
Tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout, New Holland Brewing Company is launching a new brand campaign: Share A Legend.
New Holland Brewing Rebrands Dragon’s Milk Stout
Recognized for creativity and artistry, New Holland’s Dragon’s Milk stout exemplifies the brewery’s commitment to craftmanship. The stout boasts flavorful, rich, robust characteristics that lend themselves to unique seasonal flavor combinations. The updated packaging, retail elements and branded merchandise will shift to a premium all-black base, allowing the hallmark dragon emblem to serve as the visual focus in place of the brewery’s own logo.
New Holland Brewing Company to Release Ichabod Pumpkin Ale
New Holland Brewing Company announces the release of beloved pumpkin beer Ichabod, which will start appearing in bars and restaurants starting August 13.
New Holland Brewing to Release Lost Dune Blueberry Ale
May 18, Dune Day, will mark this year’s launch of New Holland Brewing Company’s summer seasonal, Lost Dune Blueberry Ale.

Last Call: Massachusetts A-B Wholesaler Cleared in Pay-For-Play Case; New Holland to Open Third Michigan Brewery
In this week’s edition of Last Call: A Massachusetts A-B wholesaler is cleared in a pay-for-play case; New Holland buys a building in Battle Creek for a third Michigan brewery; Sony sues Knee Deep Brewing over Breaking Bud; and more.
New Holland Brewing to Release Dragon’s Milk Reserve Cherry Chocolate
New Holland Brewing will release a new addition to their Dragon’s Milk Reserve program in April.
New Holland Brewing Announces 2018 Beer Lineup and Launches Tangerine Space Machine NE IPA
Holland, Michigan based craft brewer and distiller, New Holland Brewing, announces their beer lineup for 2018 and the launch of a new addition to their core lineup, Tangerine Space Machine New England Style IPA (TSM).
New Holland Brewing Releasing 20th Anniversary Ale
New Holland Brewing, announces the release of their 20th Anniversary Ale, a beer specifically brewed to commemorate their 20th year in the brewing industry.