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Heineken NV

Amsterdam · Production - Large

Brewery news

Heineken to Launch Pure Piraña Hard Seltzer in Europe

Pure Piraña, HEINEKEN’S global hard seltzer brand, is getting ready to expand into Europe. Following the launch in Mexico and New Zealand last year, Pure Piraña is poised to dive into the European summer to meet consumer demand across the region.

Heineken, The Coca-Cola Company and the Coca-Cola System in Brazil Announce Redesigned Distribution Partnership

Heineken N.V. (‘HEINEKEN’), The Coca-Cola Company and the Coca-Cola System in Brazil have reached an agreement (the “Agreement”) to redesign their longstanding distribution partnership in Brazil. The Agreement marks a new milestone in the relationship among the companies; it re-aligns the interests of all parties for the future and builds on a solid historical foundation.

Heineken’s Desperados Launches New Creative Platform Go Desperados

Desperados is embracing its spirit of wild experimentation in everything it does in 2021 with the launch of its newGo Desperados creative platform. Brought to life throughout 2021, the Go Desperados platform is designed to capture the essence of the brand – a beer that goes beyond the obvious, for people that do the same.

Heineken to Shed 8,000 Jobs; Records $279 Million Lagunitas Impairment Charge

In reporting full-year 2020 earnings today, Heineken NV announced plans to cut its global workforce by 8,000 full-time employees as part of a reorganization plan first announced in October. Heineken, the world’s second largest beer manufacturer, also recorded several impairment charges totaling more than $1.1 billion (€963 million) to “tangible and intangible assets in operating profit.”

Heineken Announces Sol Now Brewed Using Solar Energy

Since April 2020, Sol brewed at Zoeterwoude in the Netherlands has been produced using renewable energy from solar power, reaffirming the brand’s sun-inspired heritage and marking an important milestone in the brand’s journey to reduce its carbon footprint.

Heineken Appoints New Chief People Officer

Heineken N.V. (HEINEKEN) today announces the appointment of a new Chief People Officer. Yolanda Talamo, a Venezuelan national, joined HEINEKEN in 2016 and has held a number of senior management Human Resources positions throughout her career.