Four Peaks Brewing Company

More than a year after launching beer deliveries throughout Phoenix, Arizona, Pizza Hut today announced plans to expand the service into 1,000 stores by mid-2019. The national pizza chain, owned by Yum Brands, said it would expand its beer delivery service into five new states — Florida, Iowa, Nebraska, North Carolina and Ohio — by mid-January.

In an effort to showcase a more diverse array of drinkers featured in stock imagery, Anheuser-Busch recently released hundreds of royalty-free photos that depict women and minorities enjoying beer produced by four of the company’s U.S. craft breweries. A-B, as part of an “Elevate” initiative aimed at “lifting up the beer category,” partnered with Pexels and Unsplash — websites that offer copyright-free photos – to “capture photos that truly reflect our beer drinking audience,” a spokesperson told Brewbound.

Four Peaks Brewing Co. will launch in New Mexico next week, adding the “Land of Enchantment” to the growing distribution network for the 20-year- old Arizona-based brewery.

This July, Four Peaks Brewing Company expands its distribution outside of Arizona to Southern Nevada for the first time in its 20-year history.

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This February, Four Peaks Brewing Company celebrates the 3rd release of it Spring Seasonal, Short Hop Session IPA, to the Arizona market. This full bodied, low ABV IPA with a citrusy finish will be available at the original Four Peaks Brewery in Tempe, Four Peaks Grill & Tap in Scottsdale, the Four Peaks Tasting Room on Wilson St., Four Peaks Sky Harbor Airport and for state-wide retail distribution through Hensley Beverage Company beginning February 22, 2016.

Anheuser-Busch announced an agreement to acquire Four Peaks Brewing Company. The Arizona Craft Brewers Guild, which supports all local craft brewers in the state, is assessing the impact of this announcement.

Anheuser-Busch has made its sixth craft brewery acquisition, today announcing the purchase of Four Peaks Brewing, the largest craft brewery in Arizona. Four Peaks will join a growing roster of craft brands, including Golden Road Brewing, Elysian Brewing, 10 Barrel Brewing, Blue Point Brewing and Goose Island, all of which are now part of what A-B calls “The High End” business unit.

Anheuser-Busch InBev today announced it would purchase Arizona’s largest craft brewery, Four Peaks Brewing. Specific terms of the transaction were not disclosed and the deal is expected to close during the first quarter of 2016. First Beverage Group acted as the financial advisor to Four Peaks and Spencer Fane provided legal counsel.

This December, Four Peaks Brewing Company celebrates the 3rd release of its Winter Seasonal, Odelay Mexican Chocolate Brown Ale, to the Arizona market. This spicy, chocolate brown ale will be available at the original Four Peaks Brewery in Tempe, Four Peaks Grill & Tap in Scottsdale, the Four Peaks Tasting Room on Wilson St., Four Peaks Sky Harbor Airport and for state-wide retail distribution through Hensley Beverage Company beginning mid-December.

This August, Four Peaks Brewing Company changes their mainstay beer lineup and adds Four Peaks White Ale, a Belgian inspired witbier, to their core selection statewide. Four Peaks’ mainstay lineup had not changed since the introduction of Sunbru Kolsch Style Ale nearly six years ago.

One Chicago retailer has opted not to sell SweetWater Brewing’s imperial stout known as “Happy Ending” over what its store manager called “sexist, borderline racist” label art, according to the Chicago Tribune. The label in question depicts a clear silhouette of a geisha and a box of tissues, an apparent allusion to the seedy practice of receiving sexual favors at massage parlors. According to the article, the Binny’s Beverage Depot in Lincoln Park sent back three cases of the beer, which is packaged in 22 oz. bottles. Lakeshore Beverage, SweetWater’s wholesaler in the area, told the Tribune that no other store declined to stock the beer.

A proposed bill aimed at easing regulations on Arizona breweries earned an early victory on Monday when it passed out of a Senate committee. Senate Bill (SB) 1030, dubbed the “Arizona Beer Bill”, passed in the Senate Commerce Committee Monday with a 6-2 vote. The proposal? Allow Arizona brewers to maintain their additional brewing, restaurant and retail locations once production volumes exceed 40,000 barrels.

For many small breweries, taprooms provide an imperative part of the business equation, inventing additional revenue streams while creating invaluable marketing opportunities. In fact, there has been an industry-wide recognition of that prospect, according to Bart Watson, chief economist of the Brewers Association, who argues that the manufacturer/taproom has even superseded the brewpub as a preferred business model.