Justin Kendall provides daily coverage of the beer industry on Brewbound.com, conducts live-streamed interviews during Brewbound’s events and co-produces the Brewbound podcast. Kendall is a nearly 20-year career journalist who led alt-weekly newspapers in Kansas City, Missouri, and Des Moines, Iowa.
Michelob Ultra Zero is now the No. 1 non-alcoholic beer brand by volume in off-premise scans tracked by Circana for the 12-week period ending February 8, Anheuser-Busch InBev shared this week. A-B hailed the brand as the “fastest-growing” NA beer in the industry. Although Michelob Ultra Zero is the top NA volume brand, it trails Heineken 0.0 in dollar sales.
Following the U.S. Supreme Court’s ruling Friday to strike down President Donald Trump’s implementation of tariffs on imported goods, the president said he would invoke an additional 10% global tariff and bumped that figure up to 15% on Saturday.
Beverage-alcohol’s health and wellness headwinds are showing signs of dying down in 2026, Bernstein analyst Nadine Sarwat wrote in her February 13 “Weekend Consumer Blast.”
Molson Coors Beverage Company’s global business recorded declines across shipments, depletions and net revenue in 2025, the company shared Wednesday. In addition to reporting its Q4 and full-year financial results, Molson Coors’ top executives unveiled a new business strategy, Horizon 2030, during the CAGNY Conference in Florida.
Boston Beer Company’s top executives are receiving 3% raises, plus bonuses for 2025 performance, according to an 8-K filed Tuesday with the U.S. Securities and Exchanges Commission. Those bonuses are on the lower end of the 3% to 8% bonus range allocated by Boston Beer at the start of 2025.
Tilray Brands has signed a multi-year licensing deal with the Carlsberg Group to produce, market, sell and distribute the Danish brewer’s portfolio – including Carlsberg, Carlsberg Elephant, Kronenbourg 1664 and Kronenbourg 1664 Blanc – in the U.S. The partnership has an initial five-year term, beginning January 1, 2027.
Distributors expect beer to be a smaller part of their portfolios in the next five years, according to the National Beer Wholesalers Association’s (NBWA) fall survey of 161 distributors.
Scottish craft brewery BrewDog is exploring a sale, Sky News reported over the weekend. The craft brewery’s board has reportedly hired restructuring firm AlixPartners to gauge interest from prospective buyers “with a quickfire deadline for indicative offers.”
Domestic shipments declined 5.9% in 2025, a loss of more than 8.68 million barrels of beer, according to domestic tax paid shipment data shared by the Beer Institute (BI) Friday.
Nick Fink’s appointment Thursday as Constellation Brands’ CEO-in-waiting sparked takes from Wall Street analysts on what the transition means for the future of the Mexican beer importer.
Heineken is expanding its non-alcoholic (NA) beer line with two new Heineken 0.0 flavors: Cold Pressed Lime and Nectarine Juniper. The first flavor varieties for the NA beer brand will launch next month in the U.S., Heineken USA CEO Maggie Timoney shared last week.
Heineken N.V. will slash around 7% of its 87,000-person global workforce over the next two years, the company announced Wednesday during its full-year 2025 earnings report.
Super Bowl Sunday was a let down for more than just Patriots fans. BeerBoard tracked bars and restaurants saw year-over-year (YoY) declines in both draft beer volume (-6%) and package volumes (-6.2%), the tech and insights firm shared in its “2026 Big Game On-Premise Report.”