Tilray Brands CEO Irwin Simon’s visits to college campuses and venues across the U.S. “suggest there’s more price sensitivity” influencing the decline in consumption.

Monster Brewing’s 2026 innovation slate will include a pair of lagers and the company’s first spirits-based, ready-to-drink offering.

Increased costs related to President Donald Trump’s tariffs and trade policies are weighing on consumers’ minds heading into the Thanksgiving holiday, according to data insights firm Numerator.

Stouts will be a big part of Duvel USA’s strategy for both Boulevard Brewing and Brewery Ommegang in 2026 and into the future.

Ball Corporation is making a change to its top leadership post. The world’s largest aluminum can manufacturer appointed Ronald J. Lewis as its new CEO, replacing Daniel W. Fisher, effective immediately. Lewis will also join the company’s board of directors.

Pabst Brewing has promoted Pat O’Dea to chief sales officer, effective immediately, the company announced today.

Beverage-alcohol “is on the chopping block” for consumers this Thanksgiving, with more than a third of consumers planning to not purchase alcoholic beverages at all, according to market research firm NIQ.

A coalition of 54 beer, wine and spirits distributors are asking U.S. House and Senate leaders to regulate and tax intoxicating hemp products similar to alcoholic beverages, according to a letter sent Wednesday.

Ball Corporation is poised to benefit as consumers navigate increased costs and financial crunches and focus their spending on food and beverages, CEO Daniel Fisher shared Tuesday morning during the aluminum beverage can manufacturer’s Q3 earnings report.

New Belgium Brewing has big plans for Voodoo Ranger in 2026, from two new IPAs to partnerships with two of the biggest TV and video game releases of the year.

A pair of new ready-to-drink (RTD) offerings are coming from New Belgium in 2026, including Kirin’s top-selling canned cocktail and a vodka cocktail with a “subtle nod” to the Voodoo Ranger franchise.

As major retailers Target, Circle K, Total Wine & More and others add intoxicating hemp beverages to their shelves, attorneys general from 37 states and two U.S. territories are asking Congress to ban the sale of unregulated, intoxicating THC products and “shut down this industry before it metastasizes further.”

Heineken is building on its non-alcoholic (NA) 0.0 franchise in 2026. The company will add two fruit-forward Heineken 0.0 line extensions, as well as Heineken 0.0 Ultimate in more than a dozen markets.

New Jersey wine and spirits distributor Fedway Associates has struck a deal to acquire independent Anheuser-Busch distributor Ritchie & Page, which will mark the company’s entry into the beer distribution business.