BeatBox founders Aimy Steadman, Justin Fenchel and Brad Schultz’s ask to wholesalers is to help them build a “flavor wall” at retailers across the country. They described the flavor wall – two to three shelves, featuring assorted flavors of the party punch – during BeatBox’s first large-scale distributor meeting in Houston last week.

Party punch maker BeatBox hosted its first national sales meeting in Houston, which had the feel of a Meow Wolf, with a faux convenience store decked out in neon, a trippy giant mushroom-covered hard tea garden, a Las Vegas-themed area with casino games, a lab for new innovations with “scientists” that looked strikingly like Rick of Rick and Morty Adult Swim fame and the usual presentations about the coming year.

Tilray Brands announced “a definitive agreement” with Molson Coors Beverage Company to acquire four craft beer brands in its Tenth & Blake division.

An analysis of the top 150 craft suppliers found those with more focused portfolios are posting “stronger trends and outperforming their competitors,” according to Bump Williams Consulting’s latest craft report.

The Brewers Association reported that more than 9,500 attendees made the trip to Las Vegas for the Craft Brewers Conference April 21-24, including more than 740 exhibitors and more than 3,100 breweries, according to a post-CBC report shared by the trade group.

Calicraft has acquired the assets of Heretic Brewery and Distillery in Fairfield, California. Finance details of the transaction, which closed on August 5, were not disclosed.

Distributor orders increased for the fifth consecutive month in the National Beer Wholesalers Association’s (NBWA) July Beer Purchasers’ Index (BPI). The BPI posted a reading of 59, the highest index since 2021.

Ball Corporation’s global beverage can shipments increased +2.8% in the second quarter of 2024, the Denver-headquartered company shared in its Q2 2024 results.

Anheuser-Busch InBev’s (A-B) U.S. shipments (sales to wholesalers) and depletions (sales to retailers) remained in the red in Q2 2024 as the company cycled the double-digit declines from this time last year, when the conservative-led boycott of Bud Light began following a promotion with Dylan Mulvaney, a social media influencer who is transgender..

Molson Coors received the highest overall rank in Tamarron Consulting’s 26th annual Brewer Partnership Compass survey, which analyzes top brewing companies’ relationships with their distributor partners.

Hard seltzers remain down double-digits through mid-July in Circana-tracked off-premise retailers. Hard seltzer declined -11.8% in dollars and -16.1% in volume through the rolling 52-week period ending July 14.

After being stuck in limbo for much of July following the passage of regulations on THC-infused beverages in Iowa, Iowa City-based Climbing Kites is pushing new products into retailers this week.

The Consumer Price Index (CPI) for beer at home remained unchanged in June at +3.1% year-over-year (YoY), according to the U.S. Bureau of Labor Statistics (BLS).

Following the unexpected announcement Wednesday that Brewers Association (BA) president and CEO Bob Pease will retire in 2025, it’s clear that the trade group representing small and independent brewers is at a crossroads as it approaches 2025.