Woodchuck wants consumers to know that its cider comes from a real cidery, and it’s spending more than $2 million to drive the message home. In its first ever-advertising campaign, entitled “Why Woodchuck,” the company squares its sights on competition from large beer companies like Anheuser-Busch InBev, MillerCoors and even Boston Beer, all of which have rolled out their own cider offerings in recent years and cut deep into Woodchuck’s share of the small but fast-growing cider market.
The founding partners of La Jolla Brewing, a small brewpub in the San Diego area, are gearing up to launch a new contract brewing venture in the city. Slated to open in December, Fighter Town Brewing LLC plans to work with and provide capacity to local, national, and international breweries that are short on space and high on demand.
Following on the launch of 12-packs of 12 oz. Oberon cans, Bell’s Brewery, Inc. is excited to announce that its best-selling beer, Two Hearted Ale, will also soon be available in the same packaging option.
This weekend Reuben’s Brews was named Mid-Sized Brewery of the Year at the 2015 Washington Beer Awards. Out of over 700 entries, Reuben’s won Gold Medals for their Foreign Export Stout, Robust Porter, and Black Imperial IPA, and Silver Medals for their Cream Ale and Marzen – the first lager the brewery has ever brewed.
HEINEKEN USA has hired Bridget Lasda, former vice president of sales for the Coca-Cola Company, as vice president of National Accounts. Lasda will join the Company on July 27. Lasda had been with Coca-Cola for 13 years, most recently as head of the Target account. Previously, she held leadership roles in operations, sales and category development, serving as vice president of Category Commercialization for Coca-Cola’s Water, Tea, Coffee and Venturing & Emerging brands.
Having opened its doors less than a year ago, Crystal Lake Brewing is pleased to announce that it has completed the launch of a brand new, state-of-the-art canning line at its beer production facility in Crystal Lake, IL. Built and installed by Wild Goose Canning of Boulder Colorado, the line is capable of packaging well over 60 cases of beer per hour, allowing CLB to offer its four year-round flagship beers in consumer-friendly 6-packs.
New Belgium Brewing is celebrating summer with a sessionable, fruity spin on the typical American sour. Hop Tart is New Belgium’s latest Hop Kitchen offering, blending Belgian Pale Malt from the Colorado Malting Company, with tart lactobacillus and fruity hops.
Sour Power Beer connoisseurs know that Belgian sours are renowned for their intentionally tart or sour taste that has taken beer to a whole new level. The acidic yet flavorful mouth feel often inspires drinkers to think of Champagne. But just how sour is sour? Global Beer Network, the exclusive U.S. importer for more than 60 Belgian beers, has launched the Sour Power Pack that features a six-pack of Petrus beers that users can mix and match to create the ultimate blend.
Lucid Brewing of Minnetonka, Minn. has acquired American Sky Brewing of Hudson, Wis. in the latest deal involving two small craft breweries. Terms of the buyout were not disclosed.
Northwest hop acreage increased 16 percent in 2015, as nearly 44,000 acres have been strung for harvest across Washington, Oregon, and Idaho, according to the United States Department of Agriculture (USDA). Broken down by state, Washington strung 32,205 acres for harvest this year, accounting for 73 percent of total hops acreage across the United States.
Just in time for Father’s Day, Illinois-based Small Town Brewery today announced the nationwide rollout of its signature Not Your Father’s Root Beer line of soda-inspired beers. In a press statement, the company said it signed a distribution agreement with Pabst Brewing Company, which began selling the product earlier this year. Specific terms of the arrangement were not disclosed and representatives from both Pabst and Small Town Brewery were unavailable for comment.
Upland Brewing Co. announced today that Side Trail Series #4, Beard of Paradise, will be released July 15th on draught. It will be available at Upland locations July 24th.
Coronado Brewing Company celebrates its military heritage by partnering with San Diego Fleet Week Foundation in an effort to raise funds and public awareness for the organization.
