The beer category “surprised” Circana EVP BevAl Scott Scanlon last week and not in a good way. Both dollar sales (-6.1%) and volume (-7.3%) dropped mid-single digits in the week ending June 15 at off-premise retailers tracked by the market research firm.
Post-Memorial Day weekend scans “retraced to expected level[s]” in the latest report by market research firm Circana. Total bev-alc dollar sales in Circana-tracked off-premise channels were down 3.2% YoY and 6% WoW for the week ending June 1.
Memorial Day weekend failed to bring the positive kick-off to summer that bev-alc industry members were hoping for, according to the latest weekly scans report from market research firm Circana.
